TikTok, the social app with a mission.

TikTok, the social app with a mission.

Every few years or so, we have a new Social Media platform, swoop in and create a frenzy. 2018 was one of those years, the Social App in question? TikTok. Originally launched in September 2016, as Douyin in China, a year later it was introduced overseas as ‘TikTok’....
Reddit cost-per-click ads.

Reddit cost-per-click ads.

Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform’s first performance-driven ad unit. Reddit announcement on Cost-Per-Click : “While cost-per-click advertising isn’t innovative,...