Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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Local businesses take off with Google's new Pigeon update.

When Googles' new Pigeon update was released on the 24th July it was met by mixed reactions with some experts saying that the results would be beneficial to them and others stating that they would not. Not much is known of the actual changes that this update will bring as the details are being kept largely secret but the fact that Google has mentioned it means that it is a significant update. With the update Google has moved to improve the distance and location ranking parameters and delve deep...
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Google Expands Sitemaps on Google Webmaster Tools

Last week Google announced the launch of their new sitemaps features within Google Webmaster Tools. Let's take a look at the new features:     First and foremost, the visual changes to the area are clear. Data such as indexation and submitted URLs is now presented in simple but effective graphs, and the deeper information is all tabled neatly in easily accessible detail. Errors are displayed much clearer, and are grouped to make navigation and understanding easier. This makes...
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Do a Barrel Roll in Google

  Google is the most powerful search engine in the world, it earns billions of dollars per year, it has revolutionised the web and yet still astonishes everybody. We are not talking about a new technology that will help to solve all the global problems, but their latest “ innovation “ is a great little digital easter egg . Yes folks, while the Western society is facing one of the deepest recession of the history, the Google staff has spent their hours developing this new feat...
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Second Google Page Rank Update of 2011

In 2011 there has been two Page Rank updates the first was sent in January 2011 and the second was sent during the last week of June.   You can check your website page rank either using a browser or via some website. We have listed below some useful sites: http://www.google.com/toolbar/ff/index.html http://www.prchecker.info/check_page_rank.php http://www.checkpagerank.net/ http://www.iwebtool.com/pagerank_checker http://www.free-pagerank-checker.com/ If you need information on what Go...
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Kate Middleton image search gone crazy the day before the wedding

SecretSalons.com, an Orchid Box website, has seen a surge of queries for Kate Middleton coming from Google Images.  This is a screenshot from Google Webmaster tools.       Tip: Image search is a great opportunity to drive traffic to your site. You should seriously think about it when you will redesign your site. At Orchid Box we like to tackle SEO leveraging on Google products, images and video searches to maximise traffic. Note: Secret Salons is looking for investmen...
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we love the new lady.co.uk new look

Lady.co.uk has decided to celebrate the royal wedding in style. Check out a picture taken from my iPhone:   About The Lady In continuous publication since 1885 and widely respected as England's longest running weekly magazine for women, The Lady is celebrated both for the quality of its editorial pages and its classified advertisements.  ...
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Google Tsunami Alert

As the news of the massive 8.8 magnitude earthquake hit the coast of Japan today, sending two tsunamis into the city of Sendai (some reports claim one was a 30ft tsunami), Google has been actively alerting its users to the dangers in the Pacific. This is a very important effort by Google especially for regions of the world which suffer from natural disasters, such as the unfortunate 6.3 magnitude earthquake that struck Christchurch, New Zealand in February 2011 or the devastating 9.1 magnitude e...
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