Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Inject Google Analytics Client ID to all your links

We have been playing with Google Analytics Client ID and found that not many agencies have been using it. The Client ID can be found in the GA cookie and Client ID is stored on the GA cookie of your website’s actual domain. Google Analytics stores a unique identifier for every user who visits your site within a first-party cookie. This value, in GA parlance, is called the Client ID, and the name of the cookie is _ga. Here’s what the entire cookie string looks like, with the ...
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Best Practice Recommendations on How to Rank for Images on Google Image Search

  1. Name your Images Descriptively and Use Plain Language Related to SEO, it is essential to use relevant keywords to help your webpage rank on search engines. Before you upload an image, you need to name it using a description you want that image to rank for. If you create descriptive, keyword-rich file names, this will be very significant for image optimization. Search engines not only search the text on your webpage, but they also search for keywords in your image file names. 2. Op...
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Website migration seo checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...
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Keyword Research across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t marketers and we have seen many cases of literal translations that just don’t work in the local language/market. Keyword research is initiated for a new country by translating some of the terms that lead to good results in ot...
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Fix your mobile usability issues before you get a Google Penalty

Many Webmasters around the world have received message like the below laterly: Fix mobile usability issues found on http://www.yoursite.com Google systems have tested 5,550 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 5,550 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartp...
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What you probably should be doing in your SEO copywriting but didn’t know

The alterations in SEO copywriting change as quickly as the tide. Based on Hummingbird update in 2014, Google is ranking your pages based on over 200 ingredients, including your content. Focusing on the meaning behind keywords, rather than certain ranking keywords themselves, you get more accurate results and allow SEO copywriter to be far more creative with their copy.   Who’s important? 1. Target audience  The target audience is more important than ever. Not only an overview...
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Remember the little photos next to some Google search results??

  Well they're gone...!! 3 years after it was released, Google are removing the little images that appear next to authored content that was originally so popular. initially, Google authorship was widely acclaimed as it allowed content producers to improve the visibility of their content in search results and  it was simple to get authored content. Lately, Google has cut back on the amount of authorship content shown, improving the overall quality of the author snippets an...
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Aujourd'hui Google Agit Contre Buzzea - le Réseau de Lien français

Buzzea a déjà posté un message sur leur site reconnaissant la pénalité de Google et ont prévenu tout le monde de leur fermeture. Si vous êtes une SEO française ayant besoin de plus de liens de qualité. Contactez-nous, nous pouvons vous aider sans utiliser de réseaux et votre client ne sera pas pénalisé. -- if you don't speak french -- Today Google is Taking Action Against Buzzea - The French Link Network Bu...
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