Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Drive greater social media traffic by playing the right Twitter Cards!

The ever prominent presence of social media in online marketing presents a unique opportunity to open up new streams of internet traffic to ensure continued success. This reduces a reliance on Google-specific organic traffic, producing a more reliable and diverse online marketing plan.  Companies are continually trying to make the most of all the social media platforms available to them and you do not have to look far to see that those who do it well reaps the rewards. Therefore any market...
Read More

Bing is going to start charging for the api

Bad news for all the SEO using Bing API, they are going to stop the FREE API and start charging for it. It is a sad news as Bing API was the only FREE alternative to google scarping. We have used it partially on our SEO software tool to get relevant results for several campaigns.   Here the email from Bing team: Dear Bing API Developer: For the past several years, the Bing Search API has made search data available for developers to innovate and build upon. Today we a...
Read More

Google Social Share Lets You Start Conversations From Your Search Results

Every day of early 2012 seems to be a new chapter in the saga of Google’s social search  vs. the rest of the social media world. Here’s a summary of what’s happened in the last week or so: Will Social Share make Plusers of us all? Only a couple of weeks after controversy broke over Search Plus Your World, Google is pushing the concept of social sharing. Here’s how it works in brief: search for a topic,...
Read More

Awesome stats: Google + reaches 1M registered UK users in just 16 days

In case you didn’t know about the new craze that is Google Plus, here is some interesting info: Google Plus is a social networking site created by the search engine giant, it began as a top secret service which created a buzz through its invite only process, which of course everyone wanted one!  Research shows that the Google’s social network Google Plus is growing at a vast rate. Whilst Google Plus began as an invite only user base, this has recen...
Read More

Uk Snow and an SEO Traffic Drop

I have been working in the industry for over 5 years and I always find it interesting to study patterns in traffic for our own websites and our clients' . As you may well know, we have had 2 terrible (or fantastic, depending on how you look at it) days of snow in London, and indeed the whole of the UK. Personally I barely managed to get back home last night and I am now working from home today. We use Google Analytics to track website traffic, conversions, sales, email marketing and lots more,...
Read More

New Version of Twitter Launched

 The new version of Twitter was launched today, much to the excitement of social media geeks and addicts everywhere. However, as the process is a gradual roll-out, not everyone will be able to see the changes straight away, but according to Twitter these are the biggest changes they’ve made to the site since its launch way back in 2006. The changes to Twitter’s user interface are set to increase the amount of time social networkers spend on Twitter.com.  The changes to the...
Read More

Google Boss Eric Schmidt Warns Against the Use of Social Media

 Google boss Eric Schmidt has announced a warning against the use of social media, and the consequences of society having so much data online. Now I don’t mean to be cynical but does anyone else smell irony in the air? The man who is behind the phenomenally large search giant is urging society to think about the consequences of having so much data online. Is this not coming from the man whose business thrives on the fact that there is this mass of online data? The more there is online...
Read More

Facebook Changes its VAT Structure for its Advertising Clients

 The global social networking site Facebook has recently announced it has made a change to the VAT rate for those who advertise on the site. Unless you state your VAT registration number (including country prefix) prior to the purchase of the adverts you will be charged Irish VAT. Facebook states that if you are ‘purchasing adverts for a business purpose and your principal place of business is not in Ireland, Irish VAT will not be added to your purchasing costs’. However, it ...
Read More
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17