Orchid Box a truly international SEO company

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This week in February 2014, we have expanded our European team with the addition of Marion, Anita, Ayoub and Amanda. Orchid Box is now a truly multinational company with over 7 major European languages spoken in the London office.

International SEO is fast becoming our main strength and by using talented multilingual copywriters and our bespoke outreach technology, we are one of the few UK agencies  able to deliver 500 articles a month in over 15 languages across the world. Our culture of constant learning / self-improvement is an integral part of what we do here at Orchid Box and it has  beenproven to work exceptionally well in the last year. Our continual staff feedback on our home-grown technology is an essential part of our workflow to optimise their daily tasks and the quality of work that gets delivered.

We have asked Marion, Anita, Ayoub and Amanda to write a quick bio about themselves and why they have decided to join our growing European team. 

Anita Worbe

 I come from Lyon, home of all the great French food!  I really love my  city because, unlike Paris, you seldom feel stressed. You have your  active working schedule, but on the other hand, you have all the  benefits of living in a large and vibrant city, perfect for students!

 This isn't my first time in London or the UK,  I spent the last six months  further developing my skills at Coventry University as part of my Bachelor of Management studies.

In my spare time, I love meeting up with friends, travelling and submersing myself in new environments. I am a bit of a Social Media fanatic and Orchid Box’s high involvement in the ever-changing world of SEO allows me to discover more about technology and marketing. 

Marion Malherbe-Manchia

 I was born in Paris but I live Sanary sur Mer, a little city close to the  sea. It is small but very nice and it’s always sunny. I have completed  my Bachelor degree in Commerce and Management in Kedge  Business School situated in Marseille, in the South of France.

 I am very social; I enjoy meeting my friends, going to cinema,  travelling. I find London less stressful than other large cities  because you have all the benefits of a large international city   with   amazing opportunities to work.

I am currently working for the Orchid Box international outreach team and I look after content production and webmaster liaison. I am planning to expand my role in the next few months learning more about the technical side of Search Engine Optimization. Orchid Box is expanding and ever evolving and I am excited to be part of it. 

Ayoub Amanchar

 I was born in the city with the largest bike routes in the world;  Amsterdam and I have roots all the way from Morocco; the country  with the famous Tajine! During the summer I try to spend a part of  my holiday in Morocco. In Amsterdam I studied Marketing and  Economics and I am actively pursuing a minor degree in online  marketing.

I am very social, love to travel, play sport and meet new people. I find London a great place where you can develop your skills and enjoy the hustle and bustle of the city at the same time. It has a lot of different restaurants, where you can enjoy various kinds of food from all over the world. I also enjoy exploring the magnificent buildings across the city.

I work for the outreach team hunting down websites who are highly relevant for our customers through SEO practices. I will be working to develop my skills to a higher level and trying to find out more about website development as well as the technical side of SEO.

Orchid Box is expanding and I’m glad to be part of it.I am excited to gain new skills that will develop my portfolio further.

Amanda

 I am a California native from Los Angeles. I am a fourth year student  at California State University, Long Beach. Long Beach is located  west of LA along the California coast. The city is best known for its  diversity, beaches, and great weather. I am working towards    earning my Bachelor’s Degree in Business with an emphasis in  Marketing. I am currently studying at the University of London for the  2014 Spring semester as part of a study abroad program. Some of my interests include baking, hiking, coffee, going to the beach, trying new restaurants, and traveling. This is my first trip outside of the U.S., which is quite exciting for me. During my stay in London, I hope to explore as much of the city as possible, try many new restaurants and cafes, and take many weekend trips throughout Europe.
I came to Orchid Box as intern in order to gain real world experience in the marketing field. I hope to learn more about online marketing and SEO through my internship at Orchid Box. I felt that an internship abroad would not only teach me about marketing, but also how to efficiently conduct business internationally. Orchid Box felt like a great fit for me because the company incorporates both marketing as well as international business.


 

How to Add Google Plus Authorship to a Shopify Site

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Adding Google authorship to content is now an important step for many sites and content creators. Enabling your content to display its author gives your listings in the search engine results a potential increased CTR of over 20%.

Including it on your site is relatively straight forward and platforms such as Wordpress make the process even easier with the brilliant SEO Yoast plugin. However, we found that adding G+ authorship to a Shopify site was slightly more difficult.

We searched high and low on the Shopify forums for an answer and although its incredibly useful resource we couldn't find a straight forward way of achieving our goal.

Our aim was to add an author to every page of the site - all except product pages.  So to do that we created a tiny bit of code that would allow us to do that. Here’s how.

To include Google Plus Authorship on your content pages of your Shopify site:
         

  • Navigate to your Shopify dashboard
  • Click themes > template editor
  • Select ‘theme.liquid ‘ – This is the main template file and applies to all pages, including product pages, on your site.
  •  Include the code below:

    You can copy and paste the code from here:

{% if template != 'product' %}  <a href="[profile_url]?rel=author">Google</a>  {% endif %}

Here it is in action:

A product page without G+ authorship:


A normal page with G+ authorship:


But you’re not done yet! The final step is to link your Google plus account with your website. For a comprehensive guide on how to do this check out Googles authorship guide.


 

Aujourd'hui Google Agit Contre Buzzea - le Réseau de Lien français

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Buzzea a déjà posté un message sur leur site reconnaissant la pénalité de Google et ont prévenu tout le monde de leur fermeture. Si vous êtes une SEO française ayant besoin de plus de liens de qualité. Contactez-nous, nous pouvons vous aider sans utiliser de réseaux et votre client ne sera pas pénalisé.

-- if you don't speak french --

Today Google is Taking Action Against Buzzea - The French Link Network

Buzzea has already posted a message on their site acknowledging the Google penalty and telling everyone they are closing up. If you are a french SEO in need of more high quality links. Get in touch, we can help and we won't use networks and we won't get your client penalised.


 

12 Hot Tips on Writing Articles Google Will Love in 2014

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Google loves content - specifically content that’s fresh, interesting and unique. Getting Google to love your content however, can sometimes be tough.

 

So to help you to get Google to show you some love, we here at Orchid Box have created 12 hot tips of the best writing practices for creating sharable articles, that search engines will love and people will want to read and share.

It is worth being aware that these things will be in flux and – for example – it is believed that in the not too distant future Google will place more and more importance on articles over 1000 words and content will need to show more thorough referencing to legitimate sources. 

Guidelines for writing great content

Tip 1: Article length

The article needs to be
a minimum of 500 words. Google loves longer articles because they have more content to crawl and index.

Tip 2: Write naturally  

Make sure you write naturally for people. Writing content with just search engines in mind isn’t going to engage your audience and it won’t get your article the exposure and readership you want.

Tip 3:  Write a compelling title

Make sure you have a great and compelling title – e.g. ‘Top 10 London churches for a fairy-tale wedding’ is great, ‘Churches for the best wedding’ not so much!

Tip 4: Get your readers hooked

Make sure your opening paragraph is compelling enough. People take less than a second to decide if your article is worth reading so get them hooked right away!

Tip 5: Break it down

The article should be broken up into smaller sections, using subtitles or bullet points where appropriate, making it easier to digest for the reader.

Tip 6: Include sacrifice links

The article must include 2 sacrifice links (These will be links to other non-competitive sites – such as Wikipedia or News sites – which will serve to make the main link you insert look less advertorial in nature) See the Outreachr guide on sacrifice links for more information. We are adding sacrifice links to make sure that our client link isn’t the only one in the article.

Tip 7: Make use of images

The article must include at least 1 - 2 pictures; more may be added if appropriate. You must ensure that you are allowed to use the pictures in your articles.  One way to find free to use images is by using Google image search, entering your search term, clicking search tools, usage rights and then selecting ‘labelled for reuse’ from the dropdown list. You can also use Wikicomms and Creative Commons.

Tip 8: Research your audience

Always check out existing content on the site that the article is expected to be hosted on, before writing! This ensures you write content that’s relevant and useful to the sites audience.

Tip 9: Location, location, location

Always keep in mind the sites geo-location. If the site is an American audience ensure that you write in American English instead of British English. Google analyses this in its complex algorithm so make sure you get it right.

Tip 10: Put your client first

It is better to add the client link at the beginning of the article. This gives Google a strong signal that the client website is strongly correlated with the subject of the article.

Tip 11: Sound like an expert

Including uncommon words is better! The latest Google penguin algorithm update favours pages with more sophisticated content. Therefore it is advised, if appropriate, to make use of uncommon words in your articles. Uncommon words are words that are less commonly used than the top 3,000 in the English dictionary.

For example instead of saying “out-of-date” you could use “obsolete” 
Here is the list of the top 3000 words:
(
http://www.lextutor.ca/freq/lists_download/longman_3000_list.pdf <<< this is a great example of sacrifice link!)

Tip 12: More is More

After Google Penguin 2.1 update, there are rumours that Google rewards articles with more syllables per words and words per sentence with higher rankings. With this is in mind it is best practice to write as expertly as possible.

Check out this article (yes another sacrifice link right there!) for more information on how Google Penguin 2.1 is using readability tests in its algorithm.

The good, the bad and the ugly

The good

This article by David Harry is a great example of content written for human consumption. Written naturally, broken up often for easy digestion and a few pictures to top things off!

The bad

Check out this article it’s a perfect example of someone who has written just for the search engines. It’s not hard to see why it’s so bad, for any human reader it’s an awful read and was made with the purpose of trying to rank well for the phrase “small business CRM”.


 

[Shopify SEO] How to 301 redirect your non-www to www version of your site in shopify

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After getting no concrete help from shopify help desk and getting the same *wrong answer* to be found on http://docs.shopify.com/manual/your-website/navigation/url-redirect on various sites, we found a quick hack that is able to canonicalize your domain url so that you won't have any strength dilution.

Same that hasn't being properly documented yet, hence the need to spread the word.
 

  • go to /admin/settings/domains
  • click on the www version
  • tick  Redirect all traffic to this domain This will redirect traffic from all your domains to the single primary domain.


Job done.


 

Ultimate list of Google supported domains

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Here some nifty list that some of you could find useful, especially if you are scraping google :)

The below is the definite list (November 2013) of all google search engines sites by TLDs:

google.com
google.de
google.at
google.pl
google.fr
google.nl
google.it
google.com.tr
google.es
google.ch
google.be
google.gr
google.com.br
google.lu
google.fi
google.pt
google.hu
google.hr
google.bg
google.com.mx
google.si
google.sk
google.ro
google.ca
google.co.uk
google.cl
google.com.ar
google.se
google.cz
google.dk
google.co.th
google.com.co
google.lt
google.co.id
google.co.in
google.co.il
google.com.eg
google.cn
google.co.ve
google.ru
google.co.jp
google.com.pe
google.com.au
google.co.ma
google.co.za
google.com.ph
google.com.sa
google.ie
google.co.kr
google.no
google.com.ec
google.com.vn
google.lv
google.com.mt
google.com.uy
google.ae
google.ba
google.co.nz
google.com.ua
google.co.cr
google.ee
google.com.do
google.com.tw
google.com.hk
google.com.my
google.com.sv
google.com.pr
google.lk
google.com.gt
google.com.bd
google.com.pk
google.is
google.li
google.com.bh
google.com.ni
google.com.py
google.com.ng
google.com.bo
google.co.ke
google.hn
google.com.sg
google.mu
google.ci
google.jo
google.nu
google.com.jm
google.com.ly
google.co.yu
google.tt
google.com.kh
google.ge
google.com.na
google.com.et
google.sm
google.cd
google.gm
google.com.qa
google.dj
google.com.cu
google.com.pa
google.gp
google.az
google.as
google.pl
google.mn
google.ht
google.md
google.am
google.sn
google.je
google.com.bn
google.com.ai
google.co.zm
google.ma
google.rw
google.co.ug
google.com.vc
google.at
google.com.gi
google.to
google.com.om
google.kz
google.co.uz


 

Generic Country Code Top Level Domains

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Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we've found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (note that this list may change over time).

.ad
.as
.bz
.cc
.cd
.co
.dj
.fm
.io
.la
.me
.ms
.nu
.sc
.sr
.su
.tv
.tk
.ws


Google treats the following as gTLDs that can be geotargeted in Webmaster Tools.
Generic Top Level Domains (gTLDs)

.aero
.biz
.cat
.com
.coop
.edu
.gov
.info
.int
.jobs
.mil
.mobi
.museum
.name
.net
.org
.pro
.tel
.travel


 

Hack On How To Track Shopify Sales In Google Analytics – 3 Easy Steps

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Allowing users to purchase through PayPal skews sales data in Google analytics, all transactions are tracked as PayPal which isn’t ideal as we want to know which channel is performing better. However, there is a simple solution to overcome this problem demonstrated in the 3 easy to follow steps below. 

1. Login to your Shopify dashboard

Login to your Shopify dashboard and click themes under the heading your website on the left side of the screen.  You will then be presented with a new menu - click template editor.

 

2.  Alter the file

When you are inside the theme editor, navigate to the product.liquid file on the left hand side of the file menu. Scroll down to line 110 and locate the line of code highlighted in the red box in the screenshot below. 

3. Replace the form code

 Replace the highlighted code with the following:

<form action="/cart/add" method="post" id="cart onsubmit="_gaq.push(['_linkByPost', this]);">

Make sure you save the file by clicking save in the top right hand corner for the changes to take effect.  Job done, analytics should now be tracking correctly.


 
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