Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Google Mobile Interstitials Penalty

Back in August 2016, Google announced that it will begin to devalue web pages in mobile search, with intrusive interstitials commencing January 10th 2017. Going forward, Google recommends using interstitials on mobile pages that only take up a “reasonable” amount of screen space. Here is an example of what Google considers to be “intrusive”:     Google has provided a substantial amount of time to prepare for the update, however, if you have been unable to do...
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Inject Google Analytics Client ID to all your links

We have been playing with Google Analytics Client ID and found that not many agencies have been using it. The Client ID can be found in the GA cookie and Client ID is stored on the GA cookie of your website’s actual domain. Google Analytics stores a unique identifier for every user who visits your site within a first-party cookie. This value, in GA parlance, is called the Client ID, and the name of the cookie is _ga. Here’s what the entire cookie string looks like, with the ...
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Best Practice Recommendations on How to Rank for Images on Google Image Search

  1. Name your Images Descriptively and Use Plain Language Related to SEO, it is essential to use relevant keywords to help your webpage rank on search engines. Before you upload an image, you need to name it using a description you want that image to rank for. If you create descriptive, keyword-rich file names, this will be very significant for image optimization. Search engines not only search the text on your webpage, but they also search for keywords in your image file names. 2. Op...
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IOT is transforming business models and industries

Hey guys, as you know I have been quite busy co-founding of a brand new revolutionary product, modoola. The business concept is about designing smart furniture with embedded tech. I caught up with Robert Scoble at the IOT or Internet of Things conference in London and asked him some questions regarding new technologies coming up in the near future. Robert’s talk at the IOT conference was inspirational and mind opening. I asked him what he could see becoming revolutionary de...
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Website migration seo checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...
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New Apple iOS Ad Blocker will drive SEO and PPC cost up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide.  In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12. In the US, the take-up has been even starker: Purify is at number 5 in the charts, and Peace is the top paid app nationally. Making ad blockers easily accessible to hundreds of millions of iPh...
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Keyword Research across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t marketers and we have seen many cases of literal translations that just don’t work in the local language/market. Keyword research is initiated for a new country by translating some of the terms that lead to good results in ot...
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Fix your mobile usability issues before you get a Google Penalty

Many Webmasters around the world have received message like the below laterly: Fix mobile usability issues found on http://www.yoursite.com Google systems have tested 5,550 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 5,550 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartp...
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