Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Keyword Research across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t marketers and we have seen many cases of literal translations that just don’t work in the local language/market. Keyword research is initiated for a new country by translating some of the terms that lead to good results in ot...
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Fix your mobile usability issues before you get a Google Penalty

Many Webmasters around the world have received message like the below laterly: Fix mobile usability issues found on http://www.yoursite.com Google systems have tested 5,550 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 5,550 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartp...
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What you probably should be doing in your SEO copywriting but didn’t know

The alterations in SEO copywriting change as quickly as the tide. Based on Hummingbird update in 2014, Google is ranking your pages based on over 200 ingredients, including your content. Focusing on the meaning behind keywords, rather than certain ranking keywords themselves, you get more accurate results and allow SEO copywriter to be far more creative with their copy.   Who’s important? 1. Target audience  The target audience is more important than ever. Not only an overview...
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Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of the blue either. The interest has been growing through the media and word of mouth over a couple of years and especially in the last two weeks. So it may come as a surprise that many of our major retailers including Currys, John Lewis,...
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HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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WordPress is hacked again: cashnude.com exploit hack solved

Over the years, we have seen plenty of WordPress hacks and thankfully they are usually fairly easy to diagnose. This bank holiday Monday we have fought a nasty one from cashnude.com a spammy website which opens up an adult chat as a pop up, under your site.    Just follow these simple steps to get rid of this nasty code injection: 1. The first thing you want to do is change your FTP (File Transfer Protocol) password, this is just an extra precaution encase your password has been c...
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Drive greater social media traffic by playing the right Twitter Cards!

The ever prominent presence of social media in online marketing presents a unique opportunity to open up new streams of internet traffic to ensure continued success. This reduces a reliance on Google-specific organic traffic, producing a more reliable and diverse online marketing plan.  Companies are continually trying to make the most of all the social media platforms available to them and you do not have to look far to see that those who do it well reaps the rewards. Therefore any market...
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Local businesses take off with Google's new Pigeon update.

When Googles' new Pigeon update was released on the 24th July it was met by mixed reactions with some experts saying that the results would be beneficial to them and others stating that they would not. Not much is known of the actual changes that this update will bring as the details are being kept largely secret but the fact that Google has mentioned it means that it is a significant update. With the update Google has moved to improve the distance and location ranking parameters and delve deep...
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