Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

IOT is transforming business models and industries

Hey guys, as you know I have been quite busy co-founding of a brand new revolutionary product, modoola. The business concept is about designing smart furniture with embedded tech. I caught up with Robert Scoble at the IOT or Internet of Things conference in London and asked him some questions regarding new technologies coming up in the near future. Robert’s talk at the IOT conference was inspirational and mind opening. I asked him what he could see becoming revolutionary de...
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Website migration seo checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...
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New Apple iOS Ad Blocker will drive SEO and PPC cost up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide.  In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12. In the US, the take-up has been even starker: Purify is at number 5 in the charts, and Peace is the top paid app nationally. Making ad blockers easily accessible to hundreds of millions of iPh...
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Keyword Research across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t marketers and we have seen many cases of literal translations that just don’t work in the local language/market. Keyword research is initiated for a new country by translating some of the terms that lead to good results in ot...
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Fix your mobile usability issues before you get a Google Penalty

Many Webmasters around the world have received message like the below laterly: Fix mobile usability issues found on http://www.yoursite.com Google systems have tested 5,550 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 5,550 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartp...
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What you probably should be doing in your SEO copywriting but didn’t know

The alterations in SEO copywriting change as quickly as the tide. Based on Hummingbird update in 2014, Google is ranking your pages based on over 200 ingredients, including your content. Focusing on the meaning behind keywords, rather than certain ranking keywords themselves, you get more accurate results and allow SEO copywriter to be far more creative with their copy.   Who’s important? 1. Target audience  The target audience is more important than ever. Not only an overview...
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Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of the blue either. The interest has been growing through the media and word of mouth over a couple of years and especially in the last two weeks. So it may come as a surprise that many of our major retailers including Currys, John Lewis,...
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HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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