Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Samantha Brick & The Mail Online - Using Outrage for Link Building

 Anyone casting half an eye on the Twitto-Blogosphere over the last 48 hours cannot have failed to have heard the name "Samantha Brick". The journalist, writing for the Mail Online, managed to cause worldwide consternation and confusion by writing an article entitled "Why Do Women Hate Me For Being So Beautiful", a work so astoundingly narcissistic and deluded that it seems like it should have been written by Gareth on The Office.    But aside from the arg...
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Bulk Domain Checker Tool by Outreachr

Orchid Box are proud to announce the launch of a brand new SEO tool in partnership with social outreachr tool Outreachr. The tool, called the Bulk Domain Checker, allows you to grab contact details, SEO metrics and a range of other handy information about multiple sites within minutes.   If you’ve got a pile of URLs you want to gather social data and contact information for, this tool could potentially save you hours of digging and researching. Simply enter your domains (it should...
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iRank SEO Expands Keyword Tracking to New Countries in Version 2.0

iPhone users can enjoy being updated by personalised results for the news, the weather, and now, their SEO ranking.     Orchidbox have launched version 2.0 of their iRank SEO app, which lets iPhone users easily track their keyword rankings via simple keyword charts. The iRank SEO app now caters to other country domains. Previously the app was only compatible with .co.uk and .com websites.   New Countries Added to iRank SEO: - Canada ...
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Domain Authority - All You Need to Know

Domain Authority is a metric created by the brainboxes over at SEOmoz essentially to try and create a new, more reflective score on how likely a domain is going to be able to rank in Google's search results. It's a score that here at Orchid Box we're much more interested in  than the usual Google Page Rank, which is intermittently calculated and significantly less influential than it used to be. That isn't to say we ignore PR as a metric completely, but we take it more as an indicator tha...
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Google Expands Sitemaps on Google Webmaster Tools

Last week Google announced the launch of their new sitemaps features within Google Webmaster Tools. Let's take a look at the new features:     First and foremost, the visual changes to the area are clear. Data such as indexation and submitted URLs is now presented in simple but effective graphs, and the deeper information is all tabled neatly in easily accessible detail. Errors are displayed much clearer, and are grouped to make navigation and understanding easier. This makes...
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Google Social Share Lets You Start Conversations From Your Search Results

Every day of early 2012 seems to be a new chapter in the saga of Google’s social search  vs. the rest of the social media world. Here’s a summary of what’s happened in the last week or so: Will Social Share make Plusers of us all? Only a couple of weeks after controversy broke over Search Plus Your World, Google is pushing the concept of social sharing. Here’s how it works in brief: search for a topic,...
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10 Tips for Google Analytics First-Timers

Google kicked off 2012 with some improvements to its free-to-use analytics platform. We’ve put together a list of tips that beginners and intermediate users could use to improve their website and ecommerce.  Here are new features to help you pick out the ‘actionable’ data from detailed metrics reports.   It is important to let Google Analytics run for a couple of weeks to gather enough data before you start reacting to trends and amending your site. The planning s...
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List of Google websites with country codes

 I had to look for this data today and it wasn't very easy. I want to share with you my findings: Google Search Engine URL Country Served International Country Code http://www.Google.com USA US ...
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Do a Barrel Roll in Google

  Google is the most powerful search engine in the world, it earns billions of dollars per year, it has revolutionised the web and yet still astonishes everybody. We are not talking about a new technology that will help to solve all the global problems, but their latest “ innovation “ is a great little digital easter egg . Yes folks, while the Western society is facing one of the deepest recession of the history, the Google staff has spent their hours developing this new feat...
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Google Finally Indexes Javascript & Ajax

Much to the chagrin of webmasters, developers and SEOs alike, Google have never been very good at coping with Ajax or Javascript content on websites and opt never to index their content. This means a wealth of comment plugins and more technical elements of people's sites have never been able to contribute towards their search engine content. The onus has always been on us to find the solutions. We've had to hack round Facebook comments to get them to be read, even if we had hundreds of unique c...
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Steve: The man who created the Apple of Eden

Steve Jobs is gone, and with him all the genius of a brilliant manager. He was not only a  revolutionary businessman, he was a man who had always believed in a dream, looking forward to the obstacles and the walls that envious people had tried to build up on his existence path. His dream was to create a better world through a clean, pure and functional technology, and he passed away with a smile drawing on his face, because today his colossal enterprise is an emperor of billions and ...
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Orchid Box SEO Agency : A golden bridge between UK and Italy

The world is changing fast, so is the marketing. Nowadays, expanding a business in another country is not a target granted exclusively for colossal enterprise. With the invasion of computers followed by the internet revolution and the gradual creation of the European Union with his “free market“ the obsolete conceptions of “ border “ and “ geographic limits “ have became irrelevant. Therefore, most of the governments have adopted new philosophies of investm...
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After Libya, they bombard Wikipedia. Quis custodiet ipsos custodes? Who watches the watchmen?

A flurry of new, fresh and full of spring aromas is lingering in the atmosphere. Started from the north African lands spreading all over the planet. A gust of freedom, a revolutionary blast which is palling the Western “ democratic tyranny “. Yes, I’m talking about those countries which claim themselves of being the admirable model of “ a real and loyal republic in which the need of each citizen is the priority and above all the freedom speech is a holy and untouchable...
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webfont news : Adobe acquires Typekit

A while back we bought some Typekit fonts for a client and we automatically got subscribed to Typekit newsletter. Typekit is a well know service that allows web designers to use a wide rage of web fonts within HTML pages.   Here what we got last night:   Webfont news : Adobe acquires Typekit Just a few moments ago, Adobe’s CTO Kevin Lynch took the stage at their annual MAX conference and explained the company’s Creative Cloud strategy. Part of that announc...
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Google Panda Climbs Up The Global Ladder But What Are The Effects?

  Earlier this year, Google launched an algorithm – Google Panda Update. The aim of Panda update is to provide the most relevant answers to people’s queries by filtering out low quality sites which may not be of interest or relevance to the user. As you will know Google is a search engine that aims to give people the most relevant results to their search queries so the more specific and helpful the results are, the more people are going to use Google over its competitors....
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Awesome stats: Google + reaches 1M registered UK users in just 16 days

In case you didn’t know about the new craze that is Google Plus, here is some interesting info: Google Plus is a social networking site created by the search engine giant, it began as a top secret service which created a buzz through its invite only process, which of course everyone wanted one!  Research shows that the Google’s social network Google Plus is growing at a vast rate. Whilst Google Plus began as an invite only user base, this has recen...
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iRank - the first Keyword Tracking app for the iPhone/iPad/iPod

Orchid Box are proud to announce the release of our first iPhone app, iRank. The application, which also works on other Apple products such as the iPod Touch and the iPad, is the first Keyword Tracking app offered in the Apple Store. And best of all? It's absolutely free.  iRank allows you to add one domain and 10 keywords of your choice and follow all those keywords' rankings in Google over time. The app gathers search engine result data for your chosen keywords and follows their Googl...
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Second Google Page Rank Update of 2011

In 2011 there has been two Page Rank updates the first was sent in January 2011 and the second was sent during the last week of June.   You can check your website page rank either using a browser or via some website. We have listed below some useful sites: http://www.google.com/toolbar/ff/index.html http://www.prchecker.info/check_page_rank.php http://www.checkpagerank.net/ http://www.iwebtool.com/pagerank_checker http://www.free-pagerank-checker.com/ If you need information on what Go...
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ICANN's New Domain Guidelines

ICANN (Internet Corporation of Assigned Names and Numbers) has recently given the go ahead to create a new set of generic top-level domain suffixes with various endings such as .SKI, .NYC or .LA for the first time since .com suffixes were introduced over 20 years ago. This new initiative will greatly increase the geography of the Internet. The new guidelines will potentially allow cities, countries and companies to buy URLs ending in their brand name such as .Apple or .Google. This could be a...
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New Facebook Tag Suggestions

Facebook users add more than 100 million tags to their photo's and Facebook has been upgrading it's photo tagging technology (for example by increasing resolution of photo's from 720 pixels to 2048 pixels) and more recently by launching Facial Recognition tagging.   According to the Facebook Blog it is called "tag suggestions" the new technology works when you or a friend uploads a new photo to Facebook, it uses facial recognition software to match new photos to other photos you...
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eBay Acquires Magento

eBay announced earlier this week that it will acquire the remainder of the 51% of Magento Inc it did not already own. Magento is well known for its open source eCommerce platform, since its inception in 2007 Magento has provided retailers with an opportunity to build customisable online stores, with an excellent administrative interface into the eCommerce back end, and also included the usual features such as shopping carts, product reviews, search engine optimisation options for products and mo...
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Link Building: Say Goodbye to Article Marketing

Google Panda landed in the UK on the 9/4/2011 and immediately and dramatically changed the way SEO agencies do link building. Google's Panda update was a major algorithm change that affected almost 12 percent of all search results, and the web is still buzzing about the implications which include dramatic losses for some companies (Mahalo, Suite 101), and gains by some established sites known for high-quality information. In the pre-Panda days one of the primary ways we performed link buil...
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Kate Middleton image search gone crazy the day before the wedding

SecretSalons.com, an Orchid Box website, has seen a surge of queries for Kate Middleton coming from Google Images.  This is a screenshot from Google Webmaster tools.       Tip: Image search is a great opportunity to drive traffic to your site. You should seriously think about it when you will redesign your site. At Orchid Box we like to tackle SEO leveraging on Google products, images and video searches to maximise traffic. Note: Secret Salons is looking for investmen...
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we love the new lady.co.uk new look

Lady.co.uk has decided to celebrate the royal wedding in style. Check out a picture taken from my iPhone:   About The Lady In continuous publication since 1885 and widely respected as England's longest running weekly magazine for women, The Lady is celebrated both for the quality of its editorial pages and its classified advertisements.  ...
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Machine Learning Algorithm Specialist - Large scale data analysis - mathematical modelling - algorithm Job

If you are a Machine Learning Expert, Algorithm Engineer or Software Engineer with large scale data analysis and machine learning algorithm development experience, please read on ! Exciting web start-up seeks a Machine Learning Expert to join their talented team.   What you need for this position: - Masters (PhD preferred) in Computer Science, Mathematics, or Physics - Strong background in machine learning - 1+ years experience in developing highly scalable systems - Experience wit...
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Talented business and product development intern wanted

We are an online agency based in Central London. We are looking for someone to look after one of our own in-house web projects – www.secretsalons.com. This website is currently very popular in the UK but it lacks revenue despite gaining high traffic. You MUST have initiative, self motivation and be a quick learner to find and implement different monetisation streams for the site. The role will be available for at least a period of 3 months.   Mandatory Skills: - 3 x A Levels - ...
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AWstats : an alternative to Google Analytics and great tool to diagnose issues

Sometimes Google Analytics doesn't quite fit your needs - it can slow your site down (due to too many JS calls), or you can find it simply isn’t reliable enough. If you are looking for a FREE and easy to use server side analytics package that tracks basic stats like: Number of visits, and number of unique visitors, Visits duration and last visits, Authenticated users, and last authenticated visits, Days of week and rush hours (pages, hits, KB for each hour and day ...
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iPad 2 Launches in the UK - SEO Apps for Ipad 2 Coming Soon

Whether it’s a good thing or a bad thing we’re not exactly sure, but our main office for Orchid Box is just a 2 minute walk from the Apple Store in Covent Garden, the shiny multi-storey home planet to iLovers around London. The sense of anticipation in iLand is today palpable with the release of the iPad2, and as you can see from the photo below (taken at 8:20am), people are somewhat excited:   Indeed most of these people have been spending the night inside Covent Garden squar...
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Google Tsunami Alert

As the news of the massive 8.8 magnitude earthquake hit the coast of Japan today, sending two tsunamis into the city of Sendai (some reports claim one was a 30ft tsunami), Google has been actively alerting its users to the dangers in the Pacific. This is a very important effort by Google especially for regions of the world which suffer from natural disasters, such as the unfortunate 6.3 magnitude earthquake that struck Christchurch, New Zealand in February 2011 or the devastating 9.1 magnitude e...
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How to Remove Pages from Google in 12 Hours

At Orchid Box we have gained a lot of experience in understanding the methods used by Google, especially how it caches and indexes websites.   Sometimes clients’ website have urls they don\'t want to be exposed, searchable or even visible to the general public. Previously methods have relied on Google, submitting a URL removal request to Google and hope that they will action it within a 2 month time frame.   Fortunately you can now get your page removed from Google’s ...
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Consigliamidove.it Launches

With the success of Secret Salons in the UK, Web Development and SEO Agency Orchid Box is helping to launch a new service for the Italian market. The innovative website uses data from Facebook Places and an array of other sources to provide a useful service for the Italian market.   ConsigliamiDove.it translates to “suggest me where” and consists of user generated reviews of events, restaurants, place recommendations for any type of business and services in the Italian market....
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Uk Snow and an SEO Traffic Drop

I have been working in the industry for over 5 years and I always find it interesting to study patterns in traffic for our own websites and our clients' . As you may well know, we have had 2 terrible (or fantastic, depending on how you look at it) days of snow in London, and indeed the whole of the UK. Personally I barely managed to get back home last night and I am now working from home today. We use Google Analytics to track website traffic, conversions, sales, email marketing and lots more,...
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New Version of Twitter Launched

 The new version of Twitter was launched today, much to the excitement of social media geeks and addicts everywhere. However, as the process is a gradual roll-out, not everyone will be able to see the changes straight away, but according to Twitter these are the biggest changes they’ve made to the site since its launch way back in 2006. The changes to Twitter’s user interface are set to increase the amount of time social networkers spend on Twitter.com.  The changes to the...
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Google Boss Eric Schmidt Warns Against the Use of Social Media

 Google boss Eric Schmidt has announced a warning against the use of social media, and the consequences of society having so much data online. Now I don’t mean to be cynical but does anyone else smell irony in the air? The man who is behind the phenomenally large search giant is urging society to think about the consequences of having so much data online. Is this not coming from the man whose business thrives on the fact that there is this mass of online data? The more there is online...
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Facebook Changes its VAT Structure for its Advertising Clients

 The global social networking site Facebook has recently announced it has made a change to the VAT rate for those who advertise on the site. Unless you state your VAT registration number (including country prefix) prior to the purchase of the adverts you will be charged Irish VAT. Facebook states that if you are ‘purchasing adverts for a business purpose and your principal place of business is not in Ireland, Irish VAT will not be added to your purchasing costs’. However, it ...
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Social Media threatens Economic Recovery as Worker's Productivity Falls

  Social media sites such as Facebook and Twitter are notoriously addictive, with some people admitting to spending at least an hour a day on the social media sites. According to a recent poll by myjobgroup.co.uk around 2million of the UK’s 34 million strong workforce spend a substantial amount of time on these sites every day whilst at work. This means that while they are squandering away their time by updating their statuses, looking at photos and tweeting they are not doing wh...
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Search Engine Optimisation (SEO) for Beginners

 Today an average of 1,802,330,400 people around the globe use the internet, just over a sixth of the whole world’s population. However, if you ask most of these people what SEO is you will receive a blank stare in response, despite the fact that SEO (Search Engine Optimisation) is rapidly becoming the most effective online marketing tool and is remarkably self explanatory. Many of us come into contact with examples of SEO every day, but we are just not aware of it. It isnot unti...
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Share Your News with Newsfix

  Here at Orchid Box we would like to introduce our newest addition to our web page family – News Fix, a free article and news submission site that is already taking the internet by storm with new members signing up every day.  It is always a dilemma for companies on how best to promote their latest offer, new service or company launch in the most effective way. Such a task can be a very expensive process with marketing strategies generally using lots of TV and radio advert...
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SEO Manager / SEO Executive Central London 20-30k

Company Information: We are an SEO and PPC agency based in central London with PLC clients and with very interesting projects, and are looking for a high quality SEO expert to be responsible for our growing SEO department. At Orchid Box we have developed in house search engine tools to perform smart keyword research and competitive analysis. We are the creators of “page rank crawler” and we have developed an SEO dashboard (freeseo.co.uk) and a local listing / directory / review fra...
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Put Your Car to Work with WhipCar - Car Hire to Revolutionise How You Rent a Car

  We are very excited by our latest SEO and PPC contract, a site we believe is going to revolutionise the way we all think about our cars. WhipCar is a brand new peer to peer car rental service that offers car owners and those in need of a car a platform to connect and interact. Got a car sitting around days on end in the garage? You can rent your car out for the rates you want – whether it’s £50 a day, £8 an hour or another time scale you want to put your car to...
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