Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

iRank - the first Keyword Tracking app for the iPhone/iPad/iPod

Orchid Box are proud to announce the release of our first iPhone app, iRank. The application, which also works on other Apple products such as the iPod Touch and the iPad, is the first Keyword Tracking app offered in the Apple Store. And best of all? It's absolutely free.  iRank allows you to add one domain and 10 keywords of your choice and follow all those keywords' rankings in Google over time. The app gathers search engine result data for your chosen keywords and follows their Googl...
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Second Google Page Rank Update of 2011

In 2011 there has been two Page Rank updates the first was sent in January 2011 and the second was sent during the last week of June.   You can check your website page rank either using a browser or via some website. We have listed below some useful sites: http://www.google.com/toolbar/ff/index.html http://www.prchecker.info/check_page_rank.php http://www.checkpagerank.net/ http://www.iwebtool.com/pagerank_checker http://www.free-pagerank-checker.com/ If you need information on what Go...
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ICANN's New Domain Guidelines

ICANN (Internet Corporation of Assigned Names and Numbers) has recently given the go ahead to create a new set of generic top-level domain suffixes with various endings such as .SKI, .NYC or .LA for the first time since .com suffixes were introduced over 20 years ago. This new initiative will greatly increase the geography of the Internet. The new guidelines will potentially allow cities, countries and companies to buy URLs ending in their brand name such as .Apple or .Google. This could be a...
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New Facebook Tag Suggestions

Facebook users add more than 100 million tags to their photo's and Facebook has been upgrading it's photo tagging technology (for example by increasing resolution of photo's from 720 pixels to 2048 pixels) and more recently by launching Facial Recognition tagging.   According to the Facebook Blog it is called "tag suggestions" the new technology works when you or a friend uploads a new photo to Facebook, it uses facial recognition software to match new photos to other photos you...
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eBay Acquires Magento

eBay announced earlier this week that it will acquire the remainder of the 51% of Magento Inc it did not already own. Magento is well known for its open source eCommerce platform, since its inception in 2007 Magento has provided retailers with an opportunity to build customisable online stores, with an excellent administrative interface into the eCommerce back end, and also included the usual features such as shopping carts, product reviews, search engine optimisation options for products and mo...
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Link Building: Say Goodbye to Article Marketing

Google Panda landed in the UK on the 9/4/2011 and immediately and dramatically changed the way SEO agencies do link building. Google's Panda update was a major algorithm change that affected almost 12 percent of all search results, and the web is still buzzing about the implications which include dramatic losses for some companies (Mahalo, Suite 101), and gains by some established sites known for high-quality information. In the pre-Panda days one of the primary ways we performed link buil...
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Kate Middleton image search gone crazy the day before the wedding

SecretSalons.com, an Orchid Box website, has seen a surge of queries for Kate Middleton coming from Google Images.  This is a screenshot from Google Webmaster tools.       Tip: Image search is a great opportunity to drive traffic to your site. You should seriously think about it when you will redesign your site. At Orchid Box we like to tackle SEO leveraging on Google products, images and video searches to maximise traffic. Note: Secret Salons is looking for investmen...
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we love the new lady.co.uk new look

Lady.co.uk has decided to celebrate the royal wedding in style. Check out a picture taken from my iPhone:   About The Lady In continuous publication since 1885 and widely respected as England's longest running weekly magazine for women, The Lady is celebrated both for the quality of its editorial pages and its classified advertisements.  ...
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Machine Learning Algorithm Specialist - Large scale data analysis - mathematical modelling - algorithm Job

If you are a Machine Learning Expert, Algorithm Engineer or Software Engineer with large scale data analysis and machine learning algorithm development experience, please read on ! Exciting web start-up seeks a Machine Learning Expert to join their talented team.   What you need for this position: - Masters (PhD preferred) in Computer Science, Mathematics, or Physics - Strong background in machine learning - 1+ years experience in developing highly scalable systems - Experience wit...
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Talented business and product development intern wanted

We are an online agency based in Central London. We are looking for someone to look after one of our own in-house web projects – www.secretsalons.com. This website is currently very popular in the UK but it lacks revenue despite gaining high traffic. You MUST have initiative, self motivation and be a quick learner to find and implement different monetisation streams for the site. The role will be available for at least a period of 3 months.   Mandatory Skills: - 3 x A Levels - ...
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AWstats : an alternative to Google Analytics and great tool to diagnose issues

Sometimes Google Analytics doesn't quite fit your needs - it can slow your site down (due to too many JS calls), or you can find it simply isn’t reliable enough. If you are looking for a FREE and easy to use server side analytics package that tracks basic stats like: Number of visits, and number of unique visitors, Visits duration and last visits, Authenticated users, and last authenticated visits, Days of week and rush hours (pages, hits, KB for each hour and day ...
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iPad 2 Launches in the UK - SEO Apps for Ipad 2 Coming Soon

Whether it’s a good thing or a bad thing we’re not exactly sure, but our main office for Orchid Box is just a 2 minute walk from the Apple Store in Covent Garden, the shiny multi-storey home planet to iLovers around London. The sense of anticipation in iLand is today palpable with the release of the iPad2, and as you can see from the photo below (taken at 8:20am), people are somewhat excited:   Indeed most of these people have been spending the night inside Covent Garden squar...
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Google Tsunami Alert

As the news of the massive 8.8 magnitude earthquake hit the coast of Japan today, sending two tsunamis into the city of Sendai (some reports claim one was a 30ft tsunami), Google has been actively alerting its users to the dangers in the Pacific. This is a very important effort by Google especially for regions of the world which suffer from natural disasters, such as the unfortunate 6.3 magnitude earthquake that struck Christchurch, New Zealand in February 2011 or the devastating 9.1 magnitude e...
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How to Remove Pages from Google in 12 Hours

At Orchid Box we have gained a lot of experience in understanding the methods used by Google, especially how it caches and indexes websites.   Sometimes clients’ website have urls they don\'t want to be exposed, searchable or even visible to the general public. Previously methods have relied on Google, submitting a URL removal request to Google and hope that they will action it within a 2 month time frame.   Fortunately you can now get your page removed from Google’s ...
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Consigliamidove.it Launches

With the success of Secret Salons in the UK, Web Development and SEO Agency Orchid Box is helping to launch a new service for the Italian market. The innovative website uses data from Facebook Places and an array of other sources to provide a useful service for the Italian market.   ConsigliamiDove.it translates to “suggest me where” and consists of user generated reviews of events, restaurants, place recommendations for any type of business and services in the Italian market....
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Uk Snow and an SEO Traffic Drop

I have been working in the industry for over 5 years and I always find it interesting to study patterns in traffic for our own websites and our clients' . As you may well know, we have had 2 terrible (or fantastic, depending on how you look at it) days of snow in London, and indeed the whole of the UK. Personally I barely managed to get back home last night and I am now working from home today. We use Google Analytics to track website traffic, conversions, sales, email marketing and lots more,...
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New Version of Twitter Launched

 The new version of Twitter was launched today, much to the excitement of social media geeks and addicts everywhere. However, as the process is a gradual roll-out, not everyone will be able to see the changes straight away, but according to Twitter these are the biggest changes they’ve made to the site since its launch way back in 2006. The changes to Twitter’s user interface are set to increase the amount of time social networkers spend on Twitter.com.  The changes to the...
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Google Boss Eric Schmidt Warns Against the Use of Social Media

 Google boss Eric Schmidt has announced a warning against the use of social media, and the consequences of society having so much data online. Now I don’t mean to be cynical but does anyone else smell irony in the air? The man who is behind the phenomenally large search giant is urging society to think about the consequences of having so much data online. Is this not coming from the man whose business thrives on the fact that there is this mass of online data? The more there is online...
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Facebook Changes its VAT Structure for its Advertising Clients

 The global social networking site Facebook has recently announced it has made a change to the VAT rate for those who advertise on the site. Unless you state your VAT registration number (including country prefix) prior to the purchase of the adverts you will be charged Irish VAT. Facebook states that if you are ‘purchasing adverts for a business purpose and your principal place of business is not in Ireland, Irish VAT will not be added to your purchasing costs’. However, it ...
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Social Media threatens Economic Recovery as Worker's Productivity Falls

  Social media sites such as Facebook and Twitter are notoriously addictive, with some people admitting to spending at least an hour a day on the social media sites. According to a recent poll by myjobgroup.co.uk around 2million of the UK’s 34 million strong workforce spend a substantial amount of time on these sites every day whilst at work. This means that while they are squandering away their time by updating their statuses, looking at photos and tweeting they are not doing wh...
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Search Engine Optimisation (SEO) for Beginners

 Today an average of 1,802,330,400 people around the globe use the internet, just over a sixth of the whole world’s population. However, if you ask most of these people what SEO is you will receive a blank stare in response, despite the fact that SEO (Search Engine Optimisation) is rapidly becoming the most effective online marketing tool and is remarkably self explanatory. Many of us come into contact with examples of SEO every day, but we are just not aware of it. It isnot unti...
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Share Your News with Newsfix

  Here at Orchid Box we would like to introduce our newest addition to our web page family – News Fix, a free article and news submission site that is already taking the internet by storm with new members signing up every day.  It is always a dilemma for companies on how best to promote their latest offer, new service or company launch in the most effective way. Such a task can be a very expensive process with marketing strategies generally using lots of TV and radio advert...
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SEO Manager / SEO Executive Central London 20-30k

Company Information: We are an SEO and PPC agency based in central London with PLC clients and with very interesting projects, and are looking for a high quality SEO expert to be responsible for our growing SEO department. At Orchid Box we have developed in house search engine tools to perform smart keyword research and competitive analysis. We are the creators of “page rank crawler” and we have developed an SEO dashboard (freeseo.co.uk) and a local listing / directory / review fra...
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Put Your Car to Work with WhipCar - Car Hire to Revolutionise How You Rent a Car

  We are very excited by our latest SEO and PPC contract, a site we believe is going to revolutionise the way we all think about our cars. WhipCar is a brand new peer to peer car rental service that offers car owners and those in need of a car a platform to connect and interact. Got a car sitting around days on end in the garage? You can rent your car out for the rates you want – whether it’s £50 a day, £8 an hour or another time scale you want to put your car to...
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Vote SEO At The Forthcoming General Election

We’ve see it on the news, read about it in the papers, heard it on the radio... Yes, the ubiquitous debates between the Labour, Conservative and Liberal Democrat leaders just can’t be avoided. Not that we’d want to avoid them – what with Cameron’s clumsily applied foundation, Brown’s offensive tie, and Clegg’s boy-next-door eagerness, they’re providing much entertainment (alongside some interesting political dis...
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How to enable mod_rewrite module in apache in xampp, wamp?

This is just a quick tutorial on how to enable how to mod_rewrite module in apache installed under windows environment. 1) Find the “httpd.conf” file under the “conf” folder inside the Apache’s installation folder. 2) Find the following line “#LoadModule rewrite_module modules/mod_rewrite.so” in the “httpd.conf” file.You can do this easily by searching the keyword “mod_rewrite” from find menu. 3) Remove the “#” at t...
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Orchid Field Blog Post - Why you need Monitoring Tools to Stop Duplicate Content

Looks familiar? We can all be the victims of treachery sometimes, but in all my years I have never experienced anything like this. The Orchid Box blog has been the victim of a horrendous crime, as a mean spammy content thief has stolen one of our enthralling blog posts! OK, so I might be being slightly dramatic, but really? Who steals a blog post? They got rid of the keywords rather bizarrelym and even gave us an even more exciting name in "Orchid Field"! Anyway, what this does&nb...
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How to Add To or Share Your Webmaster Tools Account With Multiple Users

Google has now set up an option to add users to Webmaster Tools or share it across multiple accounts...finally! All you have to do is head for the site verification page and you'll find a nice "add user" option, saving you hours of fiddling with verification codes in your metadata! This additional user has instant access to Webmaster Tools too, so it's an easy and immediate bonus.     ...
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Are There Cracks in Google's Monopoly Beginning to Appear?

    This week a court ruling in Italy marked a watershed in Internet communications law, and perhaps a worrying step in online privacy rules, as three Google executives were prosecuted of violating privacy and given six month suspended sentences. Their crime? Allowing a video of an autistic schoolboy to be uploaded and present on their video site for 24 hours, despite the fact that it was removed as soon as Google were made aware of its presence. But aside from the frankly ridicul...
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Facebook PPC Advertising Help from Orchid Box

  Facebook advertising is a fast growing PPC market which increasing numbers of business are looking at taking advantage of. Though in comparison to Google Adwords the platform has its limitations and the advert options are somewhat limited, the opportunities for demographic targeting are massive and ensure that many companies enjoy a much stronger return from Facebook PPC than they do from Google.  Though Google allows you to target a specific region, placement site or search...
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Phone Tracking - Cover all your statistical bases with call tracking

So you’ve established your shiny new website, set up amazing SEO tricks of the trade, got Google Analytics tracking users’ every moves…you’ve even know which keywords are bringing enquiries and emails through. You’ve got all the bases covered right? Wrong. That big attractive “call us” button at the top with a great call to action is a bit of an anomaly to your tracking – there’s no click through for users, all they have to do is read what...
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Kuno Tierra Website Build - Complete with CMS, Phone Tracking, Split Testing, Enquiry Tracking

Here at Orchid Box we’re giving ourselves big pats on the back for our recent achievements with the new website for Kuno Tierra, a luxury spa in the West End of London. Our project was to build an SEO-optimised site that looked good and worked well for both users and the search engines, tailored to drive as much traffic as possible to the site, and then to convert that traffic to bookings at the spa. Check out the homepage below:        Aside from the attractive a...
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Moving To A New Domain - Orchid Box Has A New Address

Orchid Box today performed a swift and speedy shift of domain from our old abode in Soho to a fresh and exciting new upgrade in Covent Garden, in the heart of London. We've made sure The Right Honourable General Google is aware, and this particular domain change isn't going to affect our indexation nor find us any new keywords (unlike the fantastic new Orchidbox.it domain!). And at the risk of sounding too geeky, I'm stopping the SEO-related metaphors there. Orchid Box's Old London SEO Office...
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Aziende al Top - Orchid Box Italy/Italia is launched!

Buon giorno! Well, it's the moment you've all been waiting for. Or at least those in the amazing land of Italy have been waiting for... Orchid Box Italia is live and in business. We're already quite possibly the most multi-national office in the world (we've lost track of where everyone is from!) but thanks to our multiplicitous links in the land of Pizzas, Pasta and SEO (that's Italian for SEO) we now have a fresh side to Orchid Box, with the normal SEO, PPC and web development services on ...
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SEO Tips for 2010 from Orchid Box...Seer-like Projections for the New Year. Or not.

  Another year (in fact, another decade….ouch), and another inevitable pile of 2010 lists in all facets of business, entertainment, and life in general. So at Orchid Box we thought we do something different. Then we changed our minds. Cue the fanfares…   Welcome to Orchid Box’s Hot SEO Tips for 2010! In the constantly evolving world of Search Engine Optimisation predictions are made every week for the next exciting development to follow. Much as the predic...
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Does Tiger Woods Need Some Orchid Box Web Marketing Help?

Are things going as off-course for you as they are for Tiger Woods? Feel like you’ve been kicked into the rough, buried in the bunkers, and half-drowned in the water hazards? Tiger for one could certainly do with some help from Orchid Box to gain him some better press. We’d be happy to produce some quality Search Engine Optimisation (SEO) Copywriting so that whenever one searches ‘Tiger Woods’, we get some positive stories about him &ndas...
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Google Commerce Search is Launched - Get on down to Google Store!

Shopping on the web has apparently just got easier. And guess who's responsible... Yes, the brains at Google have just launched the new Google Commerce Search - designed to help users find the products you want at the best prices as quickly and easily as possible.   It's great for e-commerce sites themselves too, as the service is linked to Google Analytics and so as a seller you can easily track which products have the highest ROIs and prioritise them within the Commerce Search. Set u...
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A Great PPC Trick - Using Budgeting To Your Benefit

Budgeting within PPC accounts can be a nightmare. Thousands of keywords, adgroups, campaigns and stacks more data to collate, analyse and act upon - you can't leave it a minute without worrying you're overspending. But fear not, budgeting can also be played to your (significant) advantage! We've recently come across a trick that we're working on testing further but seems to work with high-click, low CPC campaigns in terms of getting increasingly cheaper and numerous clicks. Got a campaign that...
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Linkbuilding - Quality vs Quantity

A great debate amongst SEOs is the question of links - should you target high quality, high authority links in small numbers, or get hundreds of paid links elsewhere on low page ranked sites that might hold less weight individually? Well, it's a tough question, but a very valid one.   Unique domains are undoubtedly a great source for links, and important for your site to gain page rank - with the right targets you can boost your ranking for certain keywords and niches qite quickly. But ...
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How To Submit A Site To Cuil Search Engine

Here at Orchid Box we love small search engines as well as the big ones like Google and Bing. If you want to submit your site to cuil.com search engine "biggest search engine on the planet" please go to this page: http://www.cuil.com/info/contact_us/feedback/crawl_me Cuil's team says : "New URLs are added to Cuil’s index each week, and we’re continuously updating our URL list. However, it could take up to two weeks before your site is visible in search resul...
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Google Recommends Avoidance of the plus sign in URLs

  Interesting little piece of advice here for you - it has come to our attention at Orchid Box that Google are now recommending the avoidance of the "plus" sign in - that is to say "+" - in URLs. Generally speaking, the plus sign is used as shorthand for a space in query parameters, but while it can be used in such a way in URLs, it isn't a good idea. The plus sign is sometimes transformed into a space or to "%20" which can cause problems for the spiders cr...
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SEO Professionals for Hire in Soho, London - Now with 10% Discount for New Customers!

Wanting a boost for your site but can't afford the charges of SEO companies? Looking to switch to a cheaper and more effective London SEO agency? Well the search is over... Orchid Box are now offering a 10% discount for all new SEO customers, and when that is added to our already great rates it's a super bonus for you and your site! Get in touch now to find out exactly what we can do to boost your traffic and bring you the revenue your site deserves....
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Bookarmy.com's secret authors

Patricia Hunter Adam Hathaway Alan Clamp Alan Cobley Annie Elizabeth Delany Laura Vaccaro Seeger Lee Server Maria Savva Mark Lauterbach Allan Luke Allan Mallinson Allan Rune Pettersson Allegra Hicks Allon White Alma Hudson 1st World Library Literary Society 1st World Library A A Thomson A Aram Yengoyan A B Weisweiller A C Nairn A David Collier A David Kyle A David Wilkinson A Derek SchneiderA Desbonnet A E Coppard A E M Nairn A Elizabeth Delany A Elizabeth Neustadt A E...
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Bookarmy.com's secret books

The Other End Of The Leash   Mark Billingham Interview CWA Gold Dagger Award Shortlist 2009 Top Ten Halloween Events Mark Mills Interview  ...
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Canonical Tag, 301 redirects? Avoiding Duplicate Content and Multiple Site issues

    Google recently posted a useful video about Duplicate Content and Multiple Site issues, a talk which brought up some very interesting points to consider for many webmasters. It is regularly told by both us and other SEOs around the globe (not just London PPC agencies!) that duplicate content needs to be managed carefully, especially amongst bigger sites, as it can impact the search engines’ rankings of your pages. Duplicate content between different domains is most cer...
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Second level domain names in the UK and SEO

Some of our clients have asked us to advise them on domain names. There are quite a few second level domain names in the UK. The easiest choice is to get a co.uk, but sometimes you might be able to get very powerful domain extensions. If you don't try you will never win :) Second-level domains •    .ac.uk - academic (tertiary education and research establishments) and learned societies •    .co.uk - general use (usually commercial) •  ...
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What's Prohibited on Adwords?

Some of our PPC clients have asked us which products are forbidden on Google Adwords. We have put together a list of must not advertise on Google and we suspect the list is pretty much the same for yahoo and Bing.   •  Drugs & Drug Paraphernalia No selling weed, crack, meth, magic mushrooms, LSD, or any other mind-bending substances via PPC. You also can't sell bongs, glass pipes, and other getting high accessories... except for black lights, those are still ok. •&nbs...
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Google Search - Is Google Becoming a Monopoly?

  The story of Google is one of growth, gross and global domination. They have long prided themselves as a company of bringing the fairest and most accurate search results in the world, their algorithms and innovations bringing about the very best of web technology over the last decade. But for a company with the slogan "competition is one click away", has Google begun to abuse its position atop the internet's pedestal? You might have noticed search results changing ove ...
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London PPC with Orchid Box - We Don't Compare Meerkats

    As a prominent London PPC agency, we like to keep up to date with the latest UK PPC technology and developments so we can remain in front of the competition. A great UK Pay Per Click story arose in the news the other day which might have surprised a few outside of the paid click advertising but not us at Orchid Box. It is proof of the way you can use our London PPC Agency to gain a headstart in the Google search world, no matter how well ranked your site is organically.  ...
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.htaccess and 301 Redirects and rewrite - SEO secrets to indexation

What is 301 redirect? 301 redirect is the best method to preserve your current search engine rankings when redirecting web pages or a web site. The code "301" is interpreted as "moved permanently". After the code, the URL of the missing or renamed page is noted, followed by a space, then followed by the new location or file name. You implement the 301 redirect by creating a .htaccess file.   What is a .htaccess file? When a visitor/spider requests a web page, your w...
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How the SEO Page Analyser Saved the Day - Fairytales for SEOs

  Once upon a time there was a little website called Shirley, who lived at www.shirley.com in World Wide Web Land. She was a brave little girl with a good heart and well intended page content, but she just couldn't seem to ever be noticed by the rather froggish Prince Google. Now our Shirley was all about the money, and Prince Google had lots, but no matter how much she waved her hands and wrote insightful and interesting original content Prince Google was simply oblivious to her very am...
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From Garage Google to Godly Google - Humble Web Beginnings

Being a startup company ourselves, Orchid Box understand our clients' needs when they have to work within tight and constrained budgets and timings. And every company has to start somewhere, which, in the case of the web, more often than not means a bedroom or dark and dingy cupboard somewhere. So where did some of the biggest web companies today actually begin? Well, let's have a look:   1. Facebook   Mark Zuckerberg, almighty creator of the Facebook "empire", is much ...
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Image and Flash Action Script Ads - Increase Your Advertising Revenue and Look Good Doing It

The developing wizards (not literally, they tend to favour keyboards over magic wands) at Orchid Box have once again struck gold in the eternal search for the best online advertising. Our new flash action script ads are now active and ready to spread about  the world wide web to promote our Page Rank Crawler (for link see below), and if you want something similar, all you have to do is get in touch with us. The wide experience of our developers mean we have ideas and designs for all eve...
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Be a Better SEO - Five Reasons You and Your Site Need the Orchid Box PageRank Crawler

    The Orchid Box Crawler is a unique and intelligent tool, free for all to use, that allows you to spider your own site and approach any SEO problems that might be contained within. By simply typing in your homepage our tool will trawl through the pages of your site, most important first, and give you their page rank (PR) alongside a multitude of further valuable information - for both SEOs and web designers. Here's just five reasons why you should be using it: 1/ Track your Pag...
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How to Get Your Website's Images Found on Google Image Search - A Guide to Webmasters and SEOs

The dimension of images brings a whole new problem to search engines and optimisation. There are billions of jpegs, bitmaps, gifs amongst many other images to view on the web, all in need of organisation, but it’s not nearly as simple to do so as it is with websites. Normal HTML pages have titles, metadata, anchor links and backlinks amongst other factors, all of which influence its subject matter and quality as determined by the Google crawlers. With web pages there is all this hidden ...
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Viral Marketing as an SEO - Get Google and the World Logging On

In the SEO world today, it's not just about keywords, keywords and a few more keywords for good measure. There's the wealth of adjusting and tweaking that has to be done deep down in a site, within its site structure and metadata alongside the multitude of off-page promotional SEO techniques that might bore the legs off a sloth if we told you them all. When you become one of Orchid Box's clients, you needn't worry about all that nitty gritty and the mind-numbingly mind-numbing stuff tthat comes...
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