Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Inject Google Analytics Client ID to all your links

We have been playing with Google Analytics Client ID and found that not many agencies have been using it. The Client ID can be found in the GA cookie and Client ID is stored on the GA cookie of your website’s actual domain. Google Analytics stores a unique identifier for every user who visits your site within a first-party cookie. This value, in GA parlance, is called the Client ID, and the name of the cookie is _ga. Here’s what the entire cookie string looks like, with the ...
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Drive greater social media traffic by playing the right Twitter Cards!

The ever prominent presence of social media in online marketing presents a unique opportunity to open up new streams of internet traffic to ensure continued success. This reduces a reliance on Google-specific organic traffic, producing a more reliable and diverse online marketing plan.  Companies are continually trying to make the most of all the social media platforms available to them and you do not have to look far to see that those who do it well reaps the rewards. Therefore any market...
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Hack On How To Track Shopify Sales In Google Analytics – 3 Easy Steps

Allowing users to purchase through PayPal skews sales data in Google analytics, all transactions are tracked as PayPal which isn’t ideal as we want to know which channel is performing better. However, there is a simple solution to overcome this problem demonstrated in the 3 easy to follow steps below.  1. Login to your Shopify dashboard Login to your Shopify dashboard and click themes under the heading your website on the left side of the screen.  You will then be presented wit...
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Google AdWords Update

 As we all know, the world of SEO is dynamic and in a constant state of fluctuation. Just as the rules of the game never stay the same, neither do the tricks or tools. When it comes to Google AdWords and Analytics, the existence of monthly updates is pretty much the only thing that stays the same. Here are last month’s important updates: Automated Rules for MCC Certain aspects of My Client Centre (MCC) account management can be pretty time consuming. When working across multip...
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10 Tips for Google Analytics First-Timers

Google kicked off 2012 with some improvements to its free-to-use analytics platform. We’ve put together a list of tips that beginners and intermediate users could use to improve their website and ecommerce.  Here are new features to help you pick out the ‘actionable’ data from detailed metrics reports.   It is important to let Google Analytics run for a couple of weeks to gather enough data before you start reacting to trends and amending your site. The planning s...
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AWstats : an alternative to Google Analytics and great tool to diagnose issues

Sometimes Google Analytics doesn't quite fit your needs - it can slow your site down (due to too many JS calls), or you can find it simply isn’t reliable enough. If you are looking for a FREE and easy to use server side analytics package that tracks basic stats like: Number of visits, and number of unique visitors, Visits duration and last visits, Authenticated users, and last authenticated visits, Days of week and rush hours (pages, hits, KB for each hour and day ...
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Uk Snow and an SEO Traffic Drop

I have been working in the industry for over 5 years and I always find it interesting to study patterns in traffic for our own websites and our clients' . As you may well know, we have had 2 terrible (or fantastic, depending on how you look at it) days of snow in London, and indeed the whole of the UK. Personally I barely managed to get back home last night and I am now working from home today. We use Google Analytics to track website traffic, conversions, sales, email marketing and lots more,...
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Phone Tracking - Cover all your statistical bases with call tracking

So you’ve established your shiny new website, set up amazing SEO tricks of the trade, got Google Analytics tracking users’ every moves…you’ve even know which keywords are bringing enquiries and emails through. You’ve got all the bases covered right? Wrong. That big attractive “call us” button at the top with a great call to action is a bit of an anomaly to your tracking – there’s no click through for users, all they have to do is read what...
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