Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

IOT is transforming business models and industries

Hey guys, as you know I have been quite busy co-founding of a brand new revolutionary product, modoola. The business concept is about designing smart furniture with embedded tech. I caught up with Robert Scoble at the IOT or Internet of Things conference in London and asked him some questions regarding new technologies coming up in the near future. Robert’s talk at the IOT conference was inspirational and mind opening. I asked him what he could see becoming revolutionary de...
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Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of the blue either. The interest has been growing through the media and word of mouth over a couple of years and especially in the last two weeks. So it may come as a surprise that many of our major retailers including Currys, John Lewis,...
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Optimising Mobile Websites for Your Business

With over half of the UK population using smartphones, the internet is being accessed through mobile phones at an increasing rate. If a business doesn’t have a website, it’s seriously damaging its chances of success. This is becoming the way for mobile sites, too. Creating a mobile site should not only be on the top of developing businesses to-do lists, but so should optimising the usability of it.    Keep Text Input Low    The main issue with optimising your ...
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ICANN's New Domain Guidelines

ICANN (Internet Corporation of Assigned Names and Numbers) has recently given the go ahead to create a new set of generic top-level domain suffixes with various endings such as .SKI, .NYC or .LA for the first time since .com suffixes were introduced over 20 years ago. This new initiative will greatly increase the geography of the Internet. The new guidelines will potentially allow cities, countries and companies to buy URLs ending in their brand name such as .Apple or .Google. This could be a...
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Moving To A New Domain - Orchid Box Has A New Address

Orchid Box today performed a swift and speedy shift of domain from our old abode in Soho to a fresh and exciting new upgrade in Covent Garden, in the heart of London. We've made sure The Right Honourable General Google is aware, and this particular domain change isn't going to affect our indexation nor find us any new keywords (unlike the fantastic new Orchidbox.it domain!). And at the risk of sounding too geeky, I'm stopping the SEO-related metaphors there. Orchid Box's Old London SEO Office...
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From Garage Google to Godly Google - Humble Web Beginnings

Being a startup company ourselves, Orchid Box understand our clients' needs when they have to work within tight and constrained budgets and timings. And every company has to start somewhere, which, in the case of the web, more often than not means a bedroom or dark and dingy cupboard somewhere. So where did some of the biggest web companies today actually begin? Well, let's have a look:   1. Facebook   Mark Zuckerberg, almighty creator of the Facebook "empire", is much ...
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Web Usability Design Testing Tips: How to Optimise Your Site for the User

At Orchid Box we like to keep in the loop with the very cream of cutting edge web developers to maintain involvement with the latest technological developments across the web, whether it be in SEO, web design or ecommerce amongst many other facets. A recent drink shared with the web usability guru Steve Krug got us thinking about usability and the standard web user, and what we can do to optimise sites to meet the needs of the customer alongside the requirements of the search engines. A website...
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