Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Website migration seo checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...
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Fix your mobile usability issues before you get a Google Penalty

Many Webmasters around the world have received message like the below laterly: Fix mobile usability issues found on http://www.yoursite.com Google systems have tested 5,550 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 5,550 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartp...
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HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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Optimising Mobile Websites for Your Business

With over half of the UK population using smartphones, the internet is being accessed through mobile phones at an increasing rate. If a business doesn’t have a website, it’s seriously damaging its chances of success. This is becoming the way for mobile sites, too. Creating a mobile site should not only be on the top of developing businesses to-do lists, but so should optimising the usability of it.    Keep Text Input Low    The main issue with optimising your ...
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Domain Authority - All You Need to Know

Domain Authority is a metric created by the brainboxes over at SEOmoz essentially to try and create a new, more reflective score on how likely a domain is going to be able to rank in Google's search results. It's a score that here at Orchid Box we're much more interested in  than the usual Google Page Rank, which is intermittently calculated and significantly less influential than it used to be. That isn't to say we ignore PR as a metric completely, but we take it more as an indicator tha...
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Canonical Tag, 301 redirects? Avoiding Duplicate Content and Multiple Site issues

    Google recently posted a useful video about Duplicate Content and Multiple Site issues, a talk which brought up some very interesting points to consider for many webmasters. It is regularly told by both us and other SEOs around the globe (not just London PPC agencies!) that duplicate content needs to be managed carefully, especially amongst bigger sites, as it can impact the search engines’ rankings of your pages. Duplicate content between different domains is most cer...
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Viral Marketing as an SEO - Get Google and the World Logging On

In the SEO world today, it's not just about keywords, keywords and a few more keywords for good measure. There's the wealth of adjusting and tweaking that has to be done deep down in a site, within its site structure and metadata alongside the multitude of off-page promotional SEO techniques that might bore the legs off a sloth if we told you them all. When you become one of Orchid Box's clients, you needn't worry about all that nitty gritty and the mind-numbingly mind-numbing stuff tthat comes...
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Google Kills Pagerank Sculpting, Consolidation Technique Seems To Be A Good Alternative

To say the tactics and techniques of SEOs changes regularly would be an understatement, but there is one specific debate that never fails to get us hot under the collar and a little tongue-tied at Orchid Box. Fresh from the excitement of the Michael Jackson web furore we've opted for an equally incendiary post, if a little more esoteric for some people's demands. However, whatever your background in the web there is no escaping the importance of Page Rank distribution for an web site looking to ...
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