Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Website migration seo checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...
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HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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Optimising Mobile Websites for Your Business

With over half of the UK population using smartphones, the internet is being accessed through mobile phones at an increasing rate. If a business doesn’t have a website, it’s seriously damaging its chances of success. This is becoming the way for mobile sites, too. Creating a mobile site should not only be on the top of developing businesses to-do lists, but so should optimising the usability of it.    Keep Text Input Low    The main issue with optimising your ...
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Google Analytics for Dummies: Track, Analyse and Optimise the Traffic to Your Site

All you intrepid browsers of the web (not web browsers as in IE and Firefox) will probably have heard of Google Analytics, and if not, well frankly you are missing out. It is one of the essential tools of the SEO world, unavoidable when associated with PPC campaigns, and one Orchid Box uses on a daily basis to track our clients’ progress.   First a little history. The Analytics interface was developed when, having purchased Urchin Media in 2005, Google took on the “Urchin on D...
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