Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

AFNIC has launched IDN registrations

  We are pleased to know that AFNIC has launched IDN registrations, allowing people and entities to register domain names with characters such as é, ç, ê, or the German ß. If you own a domain name registered under one of the following extensions .fr, .yt, .pm, .wf, .tf, and/or .re, you have priority to file the "IDN" variants of that domain in the same extension. Example: if you were the owner of the domain elysee.fr, you could register élys&e...
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Bulk Domain Checker Tool by Outreachr

Orchid Box are proud to announce the launch of a brand new SEO tool in partnership with social outreachr tool Outreachr. The tool, called the Bulk Domain Checker, allows you to grab contact details, SEO metrics and a range of other handy information about multiple sites within minutes.   If you’ve got a pile of URLs you want to gather social data and contact information for, this tool could potentially save you hours of digging and researching. Simply enter your domains (it should...
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Domain Authority - All You Need to Know

Domain Authority is a metric created by the brainboxes over at SEOmoz essentially to try and create a new, more reflective score on how likely a domain is going to be able to rank in Google's search results. It's a score that here at Orchid Box we're much more interested in  than the usual Google Page Rank, which is intermittently calculated and significantly less influential than it used to be. That isn't to say we ignore PR as a metric completely, but we take it more as an indicator tha...
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ICANN's New Domain Guidelines

ICANN (Internet Corporation of Assigned Names and Numbers) has recently given the go ahead to create a new set of generic top-level domain suffixes with various endings such as .SKI, .NYC or .LA for the first time since .com suffixes were introduced over 20 years ago. This new initiative will greatly increase the geography of the Internet. The new guidelines will potentially allow cities, countries and companies to buy URLs ending in their brand name such as .Apple or .Google. This could be a...
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Canonical Tag, 301 redirects? Avoiding Duplicate Content and Multiple Site issues

    Google recently posted a useful video about Duplicate Content and Multiple Site issues, a talk which brought up some very interesting points to consider for many webmasters. It is regularly told by both us and other SEOs around the globe (not just London PPC agencies!) that duplicate content needs to be managed carefully, especially amongst bigger sites, as it can impact the search engines’ rankings of your pages. Duplicate content between different domains is most cer...
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Second level domain names in the UK and SEO

Some of our clients have asked us to advise them on domain names. There are quite a few second level domain names in the UK. The easiest choice is to get a co.uk, but sometimes you might be able to get very powerful domain extensions. If you don't try you will never win :) Second-level domains •    .ac.uk - academic (tertiary education and research establishments) and learned societies •    .co.uk - general use (usually commercial) •  ...
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