Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

April 2012 - SEO update

Local Search Listings Come Up Trumps According to a recent study conducted local search listings provide the most relevant search results irrespective of medium.   The study, conducted by comScore, entailed that local search listings now serve as an online business entity identities retrieving in important information such as website URL, reviews and photos.   Facebook's IPO Delayed Facebook’s planned initial public offering (IPO) has been pulled back following a serie...
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New Facebook Tag Suggestions

Facebook users add more than 100 million tags to their photo's and Facebook has been upgrading it's photo tagging technology (for example by increasing resolution of photo's from 720 pixels to 2048 pixels) and more recently by launching Facial Recognition tagging.   According to the Facebook Blog it is called "tag suggestions" the new technology works when you or a friend uploads a new photo to Facebook, it uses facial recognition software to match new photos to other photos you...
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Google Boss Eric Schmidt Warns Against the Use of Social Media

 Google boss Eric Schmidt has announced a warning against the use of social media, and the consequences of society having so much data online. Now I don’t mean to be cynical but does anyone else smell irony in the air? The man who is behind the phenomenally large search giant is urging society to think about the consequences of having so much data online. Is this not coming from the man whose business thrives on the fact that there is this mass of online data? The more there is online...
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Facebook Changes its VAT Structure for its Advertising Clients

 The global social networking site Facebook has recently announced it has made a change to the VAT rate for those who advertise on the site. Unless you state your VAT registration number (including country prefix) prior to the purchase of the adverts you will be charged Irish VAT. Facebook states that if you are ‘purchasing adverts for a business purpose and your principal place of business is not in Ireland, Irish VAT will not be added to your purchasing costs’. However, it ...
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Social Media threatens Economic Recovery as Worker's Productivity Falls

  Social media sites such as Facebook and Twitter are notoriously addictive, with some people admitting to spending at least an hour a day on the social media sites. According to a recent poll by myjobgroup.co.uk around 2million of the UK’s 34 million strong workforce spend a substantial amount of time on these sites every day whilst at work. This means that while they are squandering away their time by updating their statuses, looking at photos and tweeting they are not doing wh...
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Facebook PPC Advertising Help from Orchid Box

  Facebook advertising is a fast growing PPC market which increasing numbers of business are looking at taking advantage of. Though in comparison to Google Adwords the platform has its limitations and the advert options are somewhat limited, the opportunities for demographic targeting are massive and ensure that many companies enjoy a much stronger return from Facebook PPC than they do from Google.  Though Google allows you to target a specific region, placement site or search...
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From Garage Google to Godly Google - Humble Web Beginnings

Being a startup company ourselves, Orchid Box understand our clients' needs when they have to work within tight and constrained budgets and timings. And every company has to start somewhere, which, in the case of the web, more often than not means a bedroom or dark and dingy cupboard somewhere. So where did some of the biggest web companies today actually begin? Well, let's have a look:   1. Facebook   Mark Zuckerberg, almighty creator of the Facebook "empire", is much ...
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