Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Inject Google Analytics Client ID to all your links

We have been playing with Google Analytics Client ID and found that not many agencies have been using it. The Client ID can be found in the GA cookie and Client ID is stored on the GA cookie of your website’s actual domain. Google Analytics stores a unique identifier for every user who visits your site within a first-party cookie. This value, in GA parlance, is called the Client ID, and the name of the cookie is _ga. Here’s what the entire cookie string looks like, with the ...
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Best Practice Recommendations on How to Rank for Images on Google Image Search

  1. Name your Images Descriptively and Use Plain Language Related to SEO, it is essential to use relevant keywords to help your webpage rank on search engines. Before you upload an image, you need to name it using a description you want that image to rank for. If you create descriptive, keyword-rich file names, this will be very significant for image optimization. Search engines not only search the text on your webpage, but they also search for keywords in your image file names. 2. Op...
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Keyword Research across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t marketers and we have seen many cases of literal translations that just don’t work in the local language/market. Keyword research is initiated for a new country by translating some of the terms that lead to good results in ot...
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Fix your mobile usability issues before you get a Google Penalty

Many Webmasters around the world have received message like the below laterly: Fix mobile usability issues found on http://www.yoursite.com Google systems have tested 5,550 pages from your site and found that 100% of them have critical mobile usability errors. The errors on these 5,550 pages severely affect how mobile users are able to experience your website. These pages will not be seen as mobile-friendly by Google Search, and will therefore be displayed and ranked appropriately for smartp...
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Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of the blue either. The interest has been growing through the media and word of mouth over a couple of years and especially in the last two weeks. So it may come as a surprise that many of our major retailers including Currys, John Lewis,...
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HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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Local businesses take off with Google's new Pigeon update.

When Googles' new Pigeon update was released on the 24th July it was met by mixed reactions with some experts saying that the results would be beneficial to them and others stating that they would not. Not much is known of the actual changes that this update will bring as the details are being kept largely secret but the fact that Google has mentioned it means that it is a significant update. With the update Google has moved to improve the distance and location ranking parameters and delve deep...
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First authorship is scrapped, now video snippets are snipped as Google moves to favour its own media properties.

It seems that Google can't be pleased when it comes to the presentation of their search results. Reports have indicated that there has been a huge 44% reduction in the number of video snippets present in search results. A report by SEER interactive which shows the number of video snippets for a "iPhone 5 review video" search had fallen from 10 videos across 10 domains to  5 videos across 3 domains over the course of just 5 five days.    A number of large sites such a...
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