Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

HTTPS will give you a boost in ranking (Google Update)

Google recently announced that they have starting using HTTPS as a ranking signal in their search results. This comes after news they called for "HTTPS everywhere" in order to attempt to make the internet safer, at the recent Google I/O in June.  The decision to use HTTPS as a ranking signal was likely backed by Google's desire to make their services safer and more secure, this therefore having a knock-on effect for the internet as a whole.      In the past Go...
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How to Add Google Plus Authorship to a Shopify Site

Adding Google authorship to content is now an important step for many sites and content creators. Enabling your content to display its author gives your listings in the search engine results a potential increased CTR of over 20%. Including it on your site is relatively straight forward and platforms such as Wordpress make the process even easier with the brilliant SEO Yoast plugin. However, we found that adding G+ authorship to a Shopify site was slightly more difficult. We searched high a...
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Hack On How To Track Shopify Sales In Google Analytics – 3 Easy Steps

Allowing users to purchase through PayPal skews sales data in Google analytics, all transactions are tracked as PayPal which isn’t ideal as we want to know which channel is performing better. However, there is a simple solution to overcome this problem demonstrated in the 3 easy to follow steps below.  1. Login to your Shopify dashboard Login to your Shopify dashboard and click themes under the heading your website on the left side of the screen.  You will then be presented wit...
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P Diddy, Puff Daddy, Sean Combs, Diddy (or whatever his name is) and How to Lose 1,000,000 Twitter Followers in One Tweet #unfollowpdiddy

Warning: this blog post may contain a small amount of cynicism. Ah Twitter. What a bizarre world the Twitterers, Tweeters and Twits (that’s what I call them) live in. Orchid Box noticed this morning that the top Twitter Trending Topics was the rather strange #unfollowdiddy. We did some expert research into the trend using Reverend Google to establish the roots of this Twitter keyword and P Diddy’s involvement in such. Our research uncovered the following:   Mr Diddy was obvi...
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