Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Perfect Landing pages tips and technology

Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing their job properly. If visitors to your landing pages have clicked through from your ad, they will have a specific goal in mind, so you need to convince them that your landing page is relevant to that goal. Orchid Box Perfect Landing pages Landing pages should be tested frequently to see if improvements can be ma...
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Top 7 tips on how to get better QS and save time creating google ads

Orchid box's top 7 tips on how to pay less for your pay per click ads, give your user a clear call to action and improve your quality scores. 1.  Know your enemies (the competition) Check out what the other guys are doing. Not only will you see what you’re up against but it might even give you ideas. If they mention a certain percentage off a purchase, then you can mention an exact number. Or you can tackle it from another angle; if they say “fast delivery” you can s...
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