Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Linkbuilding - Quality vs Quantity

A great debate amongst SEOs is the question of links - should you target high quality, high authority links in small numbers, or get hundreds of paid links elsewhere on low page ranked sites that might hold less weight individually? Well, it's a tough question, but a very valid one.   Unique domains are undoubtedly a great source for links, and important for your site to gain page rank - with the right targets you can boost your ranking for certain keywords and niches qite quickly. But ...
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Canonical Tag, 301 redirects? Avoiding Duplicate Content and Multiple Site issues

    Google recently posted a useful video about Duplicate Content and Multiple Site issues, a talk which brought up some very interesting points to consider for many webmasters. It is regularly told by both us and other SEOs around the globe (not just London PPC agencies!) that duplicate content needs to be managed carefully, especially amongst bigger sites, as it can impact the search engines’ rankings of your pages. Duplicate content between different domains is most cer...
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