Size Matters. The route to better content strategy through adaptation for all device screen sizes.

Whether we like it or not, it is human nature to judge a book by its cover and when it comes to viewing content the presentation and suitability is vital in determining its success.  The constant changing nature of content consumption presents a challenge to content producers: ensuring their content is suitable for all devices (smartphones, laptops/PCs and tablets). Facebook released gargantuan ad figures of $2.5 billion for the Jan-March quarter earlier this year and the majority of this ...
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