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Phone Tracking - Cover all your statistical bases with call tracking

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So you’ve established your shiny new website, set up amazing SEO tricks of the trade, got Google Analytics tracking users’ every moves…you’ve even know which keywords are bringing enquiries and emails through. You’ve got all the bases covered right?


That big attractive “call us” button at the top with a great call to action is a bit of an anomaly to your tracking – there’s no click through for users, all they have to do is read what the number is and phone it. These phone calls could be useless to you, or they could be sales coming through that aren’t being measured into the website’s effects. Orchid Box have just the solution for you.

Our brand new phone tracking system allows our clients and customers to set up a number of specialised phone numbers that can display either in different areas of the site, or indeed when a user comes through to the site from a specific keyword. All these numbers will forward users on to the same number, but will also retain that essential tracking data that lets you know which areas of your online business are bringing those enquiries.

And if that isn’t enough for you, there’s several additional features that makes this the best call tracking option online.

  • By asking your call centre to record which calls lead to direct sales, you can have a fully measurable conversion rate to compare to other areas of online marketing.
  • We can measure geographical data – so you know where these calls are coming from in the world.
  • You can track missed calls, so you know if whoever is answering the phones is having a nap or indeed if you could be missing many potential sales on a Sunday when no-one is in.
  • You can even record the calls for training purposes, ensuring you build the best phone sales team with the best conversion rates around.

So contact us today to find out more about our great phone tracking systems and you could be boosting those phone sales quicker than the speaking clock will actually tell you the time!


Kuno Tierra Website Build - Complete with CMS, Phone Tracking, Split Testing, Enquiry Tracking

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Here at Orchid Box we’re giving ourselves big pats on the back for our recent achievements with the new website for Kuno Tierra, a luxury spa in the West End of London. Our project was to build an SEO-optimised site that looked good and worked well for both users and the search engines, tailored to drive as much traffic as possible to the site, and then to convert that traffic to bookings at the spa. Check out the homepage below: 


Kuno Tierra Website Build



Aside from the attractive appearance, SEO- and user-friendly copy, and navigation framework, our hard work extends beyond the immediately visible, to phone tracking, lead generating, and split testing. While this might sound like jargon from a particularly complex episode of Spooks, they are in fact three new tracking practices that will vastly improve how we gauge the effectiveness of keywords and SEO methods.

While we haven’t received any actual massages (yet), there’s nothing to stop us massaging our own egos... 

We built the website from scratch over the course of 3-4 weeks, carefully tailoring it to the client, to users, and, of course, to SEO. The elbow grease was a-flowing – and it paid off. We’ve nurtured the website as we would our own baby (no, really) – we even built a fabulous spa gallery to showcase the beautiful decor!

The first of our newly installed devices is our phone tracking system. We assign a number of different phone numbers to different types of keywords and phrases. Each phone call is recorded and then directed to our capable hands to analyse. By linking the phone enquiry to its source, we can see the conversion rates of different keywords, allowing us to increase or decrease usage of effective and ineffective keywords and apply real, measurable metrics to the data.

The second device we used for Kuno Tierra is lead generating. We have created an enquiry form system on the website so that when a customer fills in their details, we and Kuno Tierra’s managers receive an email containing information on the enquiry within minutes.


Kuno Tierra Enquiry Page

As if that isn’t enough innovation, we have also enabled split testing within the content management system to really up our game. This means we can build multiple pages that are served to users by equal measure. By tracking enquiries from each page, we can measure which performs better – which allows us to improve the quality of the website and its traffic.


Phew! I’m positively breathless following all that trumpet-blowing. These new methods really are cutting edge, and demonstrate Orchid Box’s dedication to providing a truly innovative and ultimately successful SEO experience.

You’re probably feeling the need to wind down after all that exciting news. See our beloved newborn – sorry, the Kuno Tierra website - for yourself and treat yourself to a luxury spa treatment!