Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

New Apple iOS Ad Blocker will drive SEO and PPC cost up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide.  In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12. In the US, the take-up has been even starker: Purify is at number 5 in the charts, and Peace is the top paid app nationally. Making ad blockers easily accessible to hundreds of millions of iPh...
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Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of the blue either. The interest has been growing through the media and word of mouth over a couple of years and especially in the last two weeks. So it may come as a surprise that many of our major retailers including Currys, John Lewis,...
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Search Engine Optimisation (SEO) for Beginners

 Today an average of 1,802,330,400 people around the globe use the internet, just over a sixth of the whole world’s population. However, if you ask most of these people what SEO is you will receive a blank stare in response, despite the fact that SEO (Search Engine Optimisation) is rapidly becoming the most effective online marketing tool and is remarkably self explanatory. Many of us come into contact with examples of SEO every day, but we are just not aware of it. It isnot unti...
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Put Your Car to Work with WhipCar - Car Hire to Revolutionise How You Rent a Car

  We are very excited by our latest SEO and PPC contract, a site we believe is going to revolutionise the way we all think about our cars. WhipCar is a brand new peer to peer car rental service that offers car owners and those in need of a car a platform to connect and interact. Got a car sitting around days on end in the garage? You can rent your car out for the rates you want – whether it’s £50 a day, £8 an hour or another time scale you want to put your car to...
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Vote SEO At The Forthcoming General Election

We’ve see it on the news, read about it in the papers, heard it on the radio... Yes, the ubiquitous debates between the Labour, Conservative and Liberal Democrat leaders just can’t be avoided. Not that we’d want to avoid them – what with Cameron’s clumsily applied foundation, Brown’s offensive tie, and Clegg’s boy-next-door eagerness, they’re providing much entertainment (alongside some interesting political dis...
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Facebook PPC Advertising Help from Orchid Box

  Facebook advertising is a fast growing PPC market which increasing numbers of business are looking at taking advantage of. Though in comparison to Google Adwords the platform has its limitations and the advert options are somewhat limited, the opportunities for demographic targeting are massive and ensure that many companies enjoy a much stronger return from Facebook PPC than they do from Google.  Though Google allows you to target a specific region, placement site or search...
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Moving To A New Domain - Orchid Box Has A New Address

Orchid Box today performed a swift and speedy shift of domain from our old abode in Soho to a fresh and exciting new upgrade in Covent Garden, in the heart of London. We've made sure The Right Honourable General Google is aware, and this particular domain change isn't going to affect our indexation nor find us any new keywords (unlike the fantastic new Orchidbox.it domain!). And at the risk of sounding too geeky, I'm stopping the SEO-related metaphors there. Orchid Box's Old London SEO Office...
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Aziende al Top - Orchid Box Italy/Italia is launched!

Buon giorno! Well, it's the moment you've all been waiting for. Or at least those in the amazing land of Italy have been waiting for... Orchid Box Italia is live and in business. We're already quite possibly the most multi-national office in the world (we've lost track of where everyone is from!) but thanks to our multiplicitous links in the land of Pizzas, Pasta and SEO (that's Italian for SEO) we now have a fresh side to Orchid Box, with the normal SEO, PPC and web development services on ...
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