Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

First authorship is scrapped, now video snippets are snipped as Google moves to favour its own media properties.

It seems that Google can't be pleased when it comes to the presentation of their search results. Reports have indicated that there has been a huge 44% reduction in the number of video snippets present in search results. A report by SEER interactive which shows the number of video snippets for a "iPhone 5 review video" search had fallen from 10 videos across 10 domains to  5 videos across 3 domains over the course of just 5 five days.    A number of large sites such a...
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Top 7 tips on how to get better QS and save time creating google ads

Orchid box's top 7 tips on how to pay less for your pay per click ads, give your user a clear call to action and improve your quality scores. 1.  Know your enemies (the competition) Check out what the other guys are doing. Not only will you see what you’re up against but it might even give you ideas. If they mention a certain percentage off a purchase, then you can mention an exact number. Or you can tackle it from another angle; if they say “fast delivery” you can s...
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