Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

Best Practice Recommendations on How to Rank for Images on Google Image Search

  1. Name your Images Descriptively and Use Plain Language Related to SEO, it is essential to use relevant keywords to help your webpage rank on search engines. Before you upload an image, you need to name it using a description you want that image to rank for. If you create descriptive, keyword-rich file names, this will be very significant for image optimization. Search engines not only search the text on your webpage, but they also search for keywords in your image file names. 2. Op...
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Website migration seo checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...
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New Apple iOS Ad Blocker will drive SEO and PPC cost up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide.  In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and Peace at number 12. In the US, the take-up has been even starker: Purify is at number 5 in the charts, and Peace is the top paid app nationally. Making ad blockers easily accessible to hundreds of millions of iPh...
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What you probably should be doing in your SEO copywriting but didn’t know

The alterations in SEO copywriting change as quickly as the tide. Based on Hummingbird update in 2014, Google is ranking your pages based on over 200 ingredients, including your content. Focusing on the meaning behind keywords, rather than certain ranking keywords themselves, you get more accurate results and allow SEO copywriter to be far more creative with their copy.   Who’s important? 1. Target audience  The target audience is more important than ever. Not only an overview...
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Local businesses take off with Google's new Pigeon update.

When Googles' new Pigeon update was released on the 24th July it was met by mixed reactions with some experts saying that the results would be beneficial to them and others stating that they would not. Not much is known of the actual changes that this update will bring as the details are being kept largely secret but the fact that Google has mentioned it means that it is a significant update. With the update Google has moved to improve the distance and location ranking parameters and delve deep...
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First authorship is scrapped, now video snippets are snipped as Google moves to favour its own media properties.

It seems that Google can't be pleased when it comes to the presentation of their search results. Reports have indicated that there has been a huge 44% reduction in the number of video snippets present in search results. A report by SEER interactive which shows the number of video snippets for a "iPhone 5 review video" search had fallen from 10 videos across 10 domains to  5 videos across 3 domains over the course of just 5 five days.    A number of large sites such a...
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Remember the little photos next to some Google search results??

  Well they're gone...!! 3 years after it was released, Google are removing the little images that appear next to authored content that was originally so popular. initially, Google authorship was widely acclaimed as it allowed content producers to improve the visibility of their content in search results and  it was simple to get authored content. Lately, Google has cut back on the amount of authorship content shown, improving the overall quality of the author snippets an...
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Orchid Box a truly international SEO company

  This week in February 2014, we have expanded our European team with the addition of Marion, Anita, Ayoub and Amanda. Orchid Box is now a truly multinational company with over 7 major European languages spoken in the London office. International SEO is fast becoming our main strength and by using talented multilingual copywriters and our bespoke outreach technology, we are one of the few UK agencies  able to deliver 500 articles a month in over 15 languages across the world. Our...
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