Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

April 2012 - SEO update

Local Search Listings Come Up Trumps According to a recent study conducted local search listings provide the most relevant search results irrespective of medium.   The study, conducted by comScore, entailed that local search listings now serve as an online business entity identities retrieving in important information such as website URL, reviews and photos.   Facebook's IPO Delayed Facebook’s planned initial public offering (IPO) has been pulled back following a serie...
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Domain Authority - All You Need to Know

Domain Authority is a metric created by the brainboxes over at SEOmoz essentially to try and create a new, more reflective score on how likely a domain is going to be able to rank in Google's search results. It's a score that here at Orchid Box we're much more interested in  than the usual Google Page Rank, which is intermittently calculated and significantly less influential than it used to be. That isn't to say we ignore PR as a metric completely, but we take it more as an indicator tha...
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What do Michael Jackson and George Clooney have in common? The Power of Death in the Twitter and SEO world

The death of the somewhat polarising personality of the legendary and bizarre “King of Pop” Michael Jackson recently was obviously a sad, if not tragic, tale of talent, madness and suspicious sleepovers . But it didn't just mark the end of one of the "last great perfomers" (I bet they said that when Elvis/John Lennon/Kurt Cobain died) - it also sparked a great debate about the modernity and accuracy of the internet as a media source. Before any TV news stations had even a ...
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