It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to help site owners plan and execute site migrations. See link here: https://support.google.com/webmasters/topic/6029673 Our guide divides site migrations into three main stages; it provides an overview an...

With over half of the UK population using smartphones, the internet is being accessed through mobile phones at an increasing rate. If a business doesn’t have a website, it’s seriously damaging its chances of success. This is becoming the way for mobile sites, too. Creating a mobile site should not only be on the top of developing businesses to-do lists, but so should optimising the usability of it.    Keep Text Input Low    The main issue with optimising your ...

In case you didn’t know about the new craze that is Google Plus, here is some interesting info: Google Plus is a social networking site created by the search engine giant, it began as a top secret service which created a buzz through its invite only process, which of course everyone wanted one!  Research shows that the Google’s social network Google Plus is growing at a vast rate. Whilst Google Plus began as an invite only user base, this has recen...

Google has now set up an option to add users to Webmaster Tools or share it across multiple accounts...finally! All you have to do is head for the site verification page and you'll find a nice "add user" option, saving you hours of fiddling with verification codes in your metadata! This additional user has instant access to Webmaster Tools too, so it's an easy and immediate bonus.     ...

All you intrepid browsers of the web (not web browsers as in IE and Firefox) will probably have heard of Google Analytics, and if not, well frankly you are missing out. It is one of the essential tools of the SEO world, unavoidable when associated with PPC campaigns, and one Orchid Box uses on a daily basis to track our clients’ progress.   First a little history. The Analytics interface was developed when, having purchased Urchin Media in 2005, Google took on the “Urchin on D...

Orchid box's top 7 tips on how to pay less for your pay per click ads, give your user a clear call to action and improve your quality scores. 1.  Know your enemies (the competition) Check out what the other guys are doing. Not only will you see what you’re up against but it might even give you ideas. If they mention a certain percentage off a purchase, then you can mention an exact number. Or you can tackle it from another angle; if they say “fast delivery” you can s...