Orchid box Blog

Handy tactics and advice straight from the Orchid Box team. Keep up to date with the latest developments in research, SEO, social, technical & PR.

First authorship is scrapped, now video snippets are snipped as Google moves to favour its own media properties.

It seems that Google can't be pleased when it comes to the presentation of their search results. Reports have indicated that there has been a huge 44% reduction in the number of video snippets present in search results. A report by SEER interactive which shows the number of video snippets for a "iPhone 5 review video" search had fallen from 10 videos across 10 domains to  5 videos across 3 domains over the course of just 5 five days.    A number of large sites such a...
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From Garage Google to Godly Google - Humble Web Beginnings

Being a startup company ourselves, Orchid Box understand our clients' needs when they have to work within tight and constrained budgets and timings. And every company has to start somewhere, which, in the case of the web, more often than not means a bedroom or dark and dingy cupboard somewhere. So where did some of the biggest web companies today actually begin? Well, let's have a look:   1. Facebook   Mark Zuckerberg, almighty creator of the Facebook "empire", is much ...
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Viral Marketing as an SEO - Get Google and the World Logging On

In the SEO world today, it's not just about keywords, keywords and a few more keywords for good measure. There's the wealth of adjusting and tweaking that has to be done deep down in a site, within its site structure and metadata alongside the multitude of off-page promotional SEO techniques that might bore the legs off a sloth if we told you them all. When you become one of Orchid Box's clients, you needn't worry about all that nitty gritty and the mind-numbingly mind-numbing stuff tthat comes...
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