Web Development Case Study: Sky Fame

Sky wanted a fresh, Sky Fame is a rewarding full-featured web application which allows their employees to send e-cards and thank colleagues for their work. The management can use our smart reporting system to receive information regarding their top performing employees.

We designed and developed the site for Sky, building them a bespoke system which grabs all the data they need, and a user-friendly and aesthetic platform.

The site has been built using the open source framework CodeIgniter, a powerful PHP framework with a very small footprint. The site uses a fine-tuned version of the open source database MYSQL to ensure optimal performance.

SEO Case Study: Movedancewear.com

Move Dancewear are the second largest online dancewear retailer in the UK, who both needed help with boosting their UK traffic, and with a European expansion. We provided them with technical recommendations and a full content review of their original site, helping them implement the changes effectively and supporting this with a concerted link building strategy.

Since we started working with the site, their organic search traffic has risen over 150% within 7 months, and SEO-related revenue has doubled in the same period. The European sites are now well established and driving thousands of relevant visitors and sales through to a number of country-specific sites. UK traffic is up 100% year on year, and revenues are up over 50%.

PPC Case Study: SAP Education

SAP are a German global software corporation that provides enterprise software applications and support to businesses of all sizes globally. They required an intelligent PPC strategy to help boost sales of training courses and resources via their Education shop, targeting long tail keywords based around the brand. We helped them set-up an optimised landing page which tracked every conversion point, including PDF downloads, phone calls and direct sales.

After a six month period the site had brought a sales-based ROI of over 300%, plus an estimated ROI of over 1000% (when factoring in potential values of phone calls and other conversions). This led to an expansion of the campaigns in mid-2010 to target all SAP training course related terms

Optimisation Case Study: Goodypass.com

Goodypass are a celebrity deal-a-day site set-up by Daybreak presenter Kate Garraway. As well as helping them run a series of Pay Per Click tests, we also set-up split testing on their site, measuring a series of 3 alternative landing pages to find the best-converting design.

We established 4 landing pages with different versions of a sign-up pop-up to try and determine the "winner". After running the test for several months, we saw a clear winner in the test, with a non-closeable pop-up proving nearly twice as effective as the other options.