As we all know, the world of SEO is dynamic and in a constant state of fluctuation. Just as the rules of the game never stay the same, neither do the tricks or tools. When it comes to Google AdWords and Analytics, the existence of monthly updates is pretty much the only thing that stays the same.

Here are last month’s important updates:

Automated Rules for MCC

Certain aspects of My Client Centre (MCC) account management can be pretty time consuming. When working across multiple MCC accounts, having to perform various tasks manually is more than a bother.

Automated Rules is a new feature by which you can spare yourself much of the bother through specifying actions which you wish to have automated. Whenever specific criteria are met, the commands will be followed within your MCC.

Certain ads can be enabled or paused within a range of accounts managed at a specific time of day, while maximum CPC bids can be automatically raised when conversion goals are achieved.

AdWords Dimensions Tab

Digging and crunching for numbers is something many SEOs cannot stand doing. The problem is when dealing with ad management and the metrics of reach and frequency, digging and crunching for numbers is precisely what you’ll be doing. That reach and frequency are two invaluable metrics for ad management renders the unbearable number analysis aspect inescapable.

Until now that is with AdWords Dimensions tab. This fantastic feature now allows you to simply take a snapshot of any of the ad reach and frequency statistics for all of your AdWords accounts.

Whether it’s by day, week or month, it’s now possible to see the number of people viewing your clients’ ads and how often they were viewed.

In order to ensure the desired balance is being reached, a reach and frequency report can be run.

The Art of Mobile Friendly Websites

I mentioned at the beginning how the world of SEO was constantly changing and perhaps the greatest indication of this fact, to have emerged this month is that by 2013, more people will use their mobile phones to get online, than computers.

In order for this very interesting fact to be made the most of, your clients’ websites must be set up for easy, quick and efficient mobile accessibility.