Having been on holiday for two weeks, I'm inundating the World Wide Web with a plethora of blog posts at the moment like some kind of rambling epic spammer , and here's another for your eyes only.
You'll no doubt have caught the news today that the Big G (that's Google if you were somehow wondering) are to try and spread their net of dominance over the, well, net with a new operating system to accompany the web browser Google Chrome. Google Chrome OS as it's inventively named, will be based on Linux and open source, initially aimed at netbooks, and the web wizards are hoping it will be available come the second half of 2010.
According to Sundar Pichai, Google's Engineering Director, "speed, simplicity and security are the key aspects of Google Chrome OS". It will seemingly focus more on the web side, aimed at users who spend most of their time on the web rather than fiddling around with Excel and Powerpoint.
The debate I guess is whether Google can dent another of Microsoft's pet projects, albeit this one being more of a fortress than a pet - the mighty Windows. Their struggles will mostly lie in the convenience factor, much in the way that Bing struggles to rival Google. First and foremost, there's a plethora of Microsoft products, including all the Office aspects, which will only run on Windows. It's not a monopoly, but it's halfway there.
People are used to Windows, it's like a familiar uncle who is always there in the background at family weddings and the like. Google Chrome will arrive uninvited like the annoying Black Sheep of the family who has lived in Australia for the past thirty years - it might integrate and intrigue us but the liklihood of the family adopting it is pretty low.
The browser Chrome might be chipping away slowly at the competition, though Firefox and Internet Explorer still stand strong, but it has struggled itself to establish itself in a market where perhaps you need to be revolutionary rather than be seen as "slightly nicer looking" than the others. Same old, same old might get you the standard, but surely Google want to aim higher?