Case Studies
Testimonials
"Frank runs a very experienced team who have proved invaluable in supporting the growth of gurgle. He is extremely flexible in his working processes, slotting in quickly and easily to various projects and disciplines. He has provided structured but creative advice, and followed it through to successful on-time delivery with detailed analysis and reporting. Top qualities: Personable, Expert, Good Value " by Pettrina Keogh Managing Director at Gurgle.com
"Orchid Box are approachable, flexible and always quick to meet our needs and queries, and have played an essential role in Bookarmy’s growth. With their help we have seen traffic to the Bookarmy site rise by 70% in the last six months, and traffic from organic sources now form an important part of our site's traffic alongside the paid campaigns which Orchid Box also manage and maintain to a high quality of performance." by Mark Johnson, Head of Digital Communities, Harper Collins
SEO Articles
Orchid Box Tools
Online Marketing through Search Engine Optimisation is an essential part of any website's development, large or small, ever growing with the expansion of the online community over the last few years. Optimising your site for search engines is a vital step for any site to keep ahead of the developments within Google and the other search engines, adapting and amending to ensure they'll be ranked favourably in the search results, and with so many fields to take stock of, that's where Orchid Box come in.
We offer existing site optimisation and new site optimisation, and can even build you a fully optimised, fully trackable, fully shiny new site from which you can base your business and build your brand. Find out more about our individual SEO offers below:
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What are people actually searching for? The first step in any website's SEO - new or old - is to assess which keywords and search terms are gaining traffic, which are realistic targets and indeed which have the greatest value to you as a site. We can then apply this learning to any SEO strategy in the future.
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Check the other guy's hand! Our intelligent in-house tool can analyse thousands of your target keywords and check the competitive landscape, so you can find out who your real competitors are online. We can then analyse your competitors and see what they are doing right, plus what you can do better.
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Google will read your site's pages down to the finest detail, so we do too with a full review of your pages including HTML analysis, loading times, content and metadata check to ensure you are fully optimised with your online content. We'll also make recommendations on how to improve accordingly.
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With the 2011 Google algorithm update, the importance of unique and engaging SEO copy is ever more acute. Our expert SEO copywriters can help you write original and engaging content for both users and the search engines, making sure your site reads naturally and benefits your search rankings.
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Once you're site is live you'll want to have a good idea of what keywords you are ranking for and where. As part of our bespoke SEO reports we can provide for you keyword positions along with the traffic their bring - real tangible results that you can understand.
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To ensure you never miss a potential sale, Orchid Box can help you establish conversion tracking following every option - even as precise as phone call tracking. We also can help you install intelligent Google Analytics tracking on your site to ensure you understand which traffic sources are bringing you engaged and interested customers or users.
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Got a product worth selling? We can get your link spread amongst the web, benefitting both your traffic and your Google Page Rank, with a hugely positive effect on your search rankings - without the need for spammy or uninvited links.
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 Page Testing
With our custom built Content Management System we can implement split testing for your site, letting you compare the performance of two different pages and choose the best one for the future. We can also perform landing page optimisation, creating individual pages tailored to conversions and SEO.
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We can train your staff to understand the SEO, so we can pass the reins on and you can self-manage your search engine performance. This includes Google Analytics training.
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Local searches and geographically related enquiries are proving to be increasingly important and valuable to our clients. We can help you get your business on the map with Google Business Local and Google Maps.
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Site getting more visitors but ticking along too slowly? We may be able to offer you help on improving site loading times and enhancing both SEO performance and user experience in one fell swoop.
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SEO case study Bookarmy.com
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