New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide. In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and...
Keyword Research Across International Borders

Keyword Research Across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t...
Black Friday UK Retailer Meltdown

Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of the blue either. The...