Orchid Box Blog

Handy tactics and advice straight from the Orchid Box team.
Keep up to date with the latest developments in research, SEO, social, technical & PR.

How to write a Press Release for Google in 2022

Press Releases can drive organic traffic to your website, allowing your brand to reach the right persons. Creating and distributing press releases is an effective digital marketing strategy to convey a brand’s message and its online identity. Many people...

TikTok, the social app with a mission.

Every few years or so, we have a new Social Media platform, swoop in and create a frenzy. 2018 was one of those years, the Social App in question? TikTok. Originally launched in September 2016, as Douyin in China, a year later it was introduced...

Reddit cost-per-click ads.

Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform’s first performance-driven ad unit. Reddit announcement on Cost-Per-Click : “While cost-per-click...

Inject Google Analytics Client ID to All Your Links

We have been playing with Google Analytics Client ID and found that not many agencies have been using it. The Client ID can be found in the GA cookie and Client ID is stored on the GA cookie of your website’s actual domain. Google Analytics stores...

IoT is Transforming Business Models and Industries

Hey guys, as you know I have been quite busy co-founding of a brand new revolutionary product, modoola. The business concept is about designing smart furniture with embedded tech. I caught up with Robert Scoble at the IOT or Internet of Things...

Website Migration SEO Checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in...

New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide. In the UK, two content blockers have hit the top 20 paid apps, with Purify...

Keyword Research Across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content....

Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of...

How to write a Press Release for Google in 2022

Press Releases can drive organic traffic to your website, allowing your brand to reach the right persons. Creating and distributing press releases is an effective digital marketing strategy to convey a brand’s message and its online identity. Many people...

IoT is Transforming Business Models and Industries

Hey guys, as you know I have been quite busy co-founding of a brand new revolutionary product, modoola. The business concept is about designing smart furniture with embedded tech. I caught up with Robert Scoble at the IOT or Internet of Things...

Black Friday UK Retailer Meltdown

Black Friday is well and truly upon us. It can be categorically said that this has been the biggest hype of the event ever in the UK; Thanksgiving and in particular ‘Black Friday’ has taken our little island by storm. And this hasn’t come out of...

Orchid Box a Truly International SEO Company

 This week in February 2014, we have expanded our European team with the addition of Marion, Anita, Ayoub and Amanda. Orchid Box is now a truly multinational company with over 7 major European languages spoken in the London office. International...

12 Hot Tips on Writing Articles Google Will Love in 2014

Google loves content - specifically content that’s fresh, interesting and unique. Getting Google to love your content, however, can sometimes be tough. So to help you to get Google to show you some love, we here at Orchid Box have created 12 hot...

Ultimate List of Google Supported Domains

Here some nifty list that some of you could find useful, especially if you are scraping google 🙂 The below is the definite list (November 2013) of all google search engines sites by TLDs: google.com google.de google.at google.pl google.fr...

Generic Country Code Top Level Domains

Google treats some ccTLDs (such as .tv, .me, etc.) as gTLDs, as we've found that users and webmasters frequently see these more generic than country-targeted. Here is a list of those ccTLDs (note that this list may change over time). .ad .as .bz...

Optimising Mobile Websites For Your Business

With over half of the UK population using smartphones, the internet is being accessed through mobile phones at an increasing rate. If a business doesn’t have a website, it’s seriously damaging its chances of success. This is becoming the way for...

How to write a Press Release for Google in 2022

Press Releases can drive organic traffic to your website, allowing your brand to reach the right persons. Creating and distributing press releases is an effective digital marketing strategy to convey a brand’s message and its online identity. Many people...

TikTok, the social app with a mission.

Every few years or so, we have a new Social Media platform, swoop in and create a frenzy. 2018 was one of those years, the Social App in question? TikTok. Originally launched in September 2016, as Douyin in China, a year later it was introduced...

Reddit cost-per-click ads.

Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform’s first performance-driven ad unit. Reddit announcement on Cost-Per-Click : “While cost-per-click...

New SEO App, iRank, Launched on the Google Play App Market

Orchid Box are proud to announce the release of our first Android app, iRank. This application, which also works on Android phone and tablet, is the first Keyword Tracking app on the Android Market (which is now called Google Play). Best of all?...

AFNIC Has Launched IDN Registrations

We are pleased to know that AFNIC has launched IDN registrations, allowing people and entities to register domain names with characters such as é, ç, ê, or the German ß. If you own a domain name registered under one of the following extensions...

Google Finally Indexes Javascript & Ajax

Much to the chagrin of webmasters, developers and SEOs alike, Google have never been very good at coping with Ajax or Javascript content on websites and opt never to index their content. This means a wealth of comment plugins and more technical...

Webfont News : Adobe Acquires Typekit

A while back we bought some Typekit fonts for a client and we automatically got subscribed to Typekit newsletter. Typekit is a well know service that allows web designers to use a wide rage of web fonts within HTML pages. Here what we got last...

Second Google Page Rank Update of 2011

In 2011 there has been two Page Rank updates the first was sent in January 2011 and the second was sent during the last week of June. You can check your website page rank either using a browser or via some website. We have listed below some useful...

ICANN’S New Domain Guidelines

ICANN (Internet Corporation of Assigned Names and Numbers) has recently given the go ahead to create a new set of generic top-level domain suffixes with various endings such as .SKI, .NYC or .LA for the first time since .com suffixes were...

eBay Acquires Magento

eBay announced earlier this week that it will acquire the remainder of the 51% of Magento Inc it did not already own. Magento is well known for its open source eCommerce platform, since its inception in 2007 Magento has provided retailers with an...

ConsigliamiDove.it Launches

With the success of Secret Salons in the UK, Web Development and SEO Agency Orchid Box is helping to launch a new service for the Italian market. The innovative website uses data from Facebook Places and an array of other sources to provide a...

BookArmy.com’s Secret Authors

Patricia Hunter Adam Hathaway Alan Clamp Alan Cobley Annie Elizabeth Delany Laura Vaccaro Seeger Lee Server Maria Savva Mark Lauterbach Allan Luke Allan Mallinson Allan Rune Pettersson Allegra Hicks Allon White Alma Hudson 1st World Library...

Furl Has Become Part Of Diigo.com

Dear Furl Users, The Furl team is very pleased to announce that Furl has become part of Diigo.com. We worked hard to find Furl a home where loyal users like you could continue to benefit from best-of-breed social bookmarking and annotation tools....

Online PR Article

[DISPLAY_ULTIMATE_SOCIAL_ICONS] At Orchid Box, we love to promote our clients via Online Press Releases. We worked with gurgle to make gurgle press release more accessible to search engines. While many women will have heard of the 'baby blues' and postnatal...

Reddit cost-per-click ads.

Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform’s first performance-driven ad unit. Reddit announcement on Cost-Per-Click : “While cost-per-click...

New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide. In the UK, two content blockers have hit the top 20 paid apps, with Purify...

Keyword Research Across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content....

Facebook PPC Advertising Help From Orchid Box

Facebook advertising is a fast growing PPC market which increasing numbers of business are looking at taking advantage of. Though in comparison to Google Adwords the platform has its limitations and the advert options are somewhat limited, the...

Does Tiger Woods Need Some Orchid Box Web Marketing Help?

Are things going as off-course for you as they are for Tiger Woods? Feel like you’ve been kicked into the rough, buried in the bunkers, and half-drowned in the water hazards? Tiger for one could certainly do with some help from Orchid Box to gain...

A Great PPC Trick – Using Budgeting to Your Benefit

Budgeting within PPC accounts can be a nightmare. Thousands of keywords, adgroups, campaigns and stacks more data to collate, analyse and act upon - you can't leave it a minute without worrying you're overspending. But fear not, budgeting can also...

AdWords and its Advertising Policies

Some of our PPC clients have asked us which products are forbidden on Google Adwords. We have put together a list of must not advertise on Google and we suspect the list is pretty much the same for yahoo and Bing. •  Drugs & Drug Paraphernalia No...

PPC London with Orchid Box – We Don’t Compare Meerkats

As a prominent London PPC agency, we like to keep up to date with the latest UK PPC technology and developments so we can remain in front of the competition. A great UK Pay Per Click story arose in the news the other day which might have surprised...

Perfect Landing Pages Tips And Technology

Effective landing pages are the key to converting customers through paid search. There is little point in spending money attracting people to your site if your pages aren't doing their job properly. If visitors to your landing pages have clicked...

Word Extraction To Get Assured Keyword Strength

Here at Orchid Box, we’re always looking for the best keyword extraction techniques. Finding strong keywords for your content can be time consuming and full of trial and error. Having come across this fantastic keyword extractor we’re confident...

Website Migration SEO Checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in...

New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide. In the UK, two content blockers have hit the top 20 paid apps, with Purify...

Keyword Research Across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content....

SEO News From Orchid Box Italian Office

Last Monday I spent a day in Orchid Box Italian office talking to my fellow continental SEOs Danilo and Gennaro. Business is going well over in Italy despite the crippling recession and high tax rates. Indeed Italian taxation is now the 3rd...

Google Finally Indexes Javascript & Ajax

Much to the chagrin of webmasters, developers and SEOs alike, Google have never been very good at coping with Ajax or Javascript content on websites and opt never to index their content. This means a wealth of comment plugins and more technical...

Link Building: Say Goodbye to Article Marketing

Google Panda landed in the UK on the 9/4/2011 and immediately and dramatically changed the way SEO agencies do link building. Google's Panda update was a major algorithm change that affected almost 12 percent of all search results, and the web is...

SEO For Beginners From Orchid Box

Today an average of 1,802,330,400 people around the globe use the internet, just over a sixth of the whole world’s population. However, if you ask most of these people what SEO is you will receive a blank stare in response, despite the fact that...

Vote SEO at the Forthcoming General Election

We’ve see it on the news, read about it in the papers, heard it on the radio... Yes, the ubiquitous debates between the Labour, Conservative and Liberal Democrat leaders just can’t be avoided. Not that we’d want to avoid them – what with Cameron’s...

Does Tiger Woods Need Some Orchid Box Web Marketing Help?

Are things going as off-course for you as they are for Tiger Woods? Feel like you’ve been kicked into the rough, buried in the bunkers, and half-drowned in the water hazards? Tiger for one could certainly do with some help from Orchid Box to gain...

Inject Google Analytics Client ID to All Your Links

We have been playing with Google Analytics Client ID and found that not many agencies have been using it. The Client ID can be found in the GA cookie and Client ID is stored on the GA cookie of your website’s actual domain. Google Analytics stores...

How to Add Google Plus Authorship to a Shopify Site

Adding Google authorship to content is now an important step for many sites and content creators. Enabling your content to display its author gives your listings in the search engine results a potential increased CTR of over 20%. Including it on...

How To Remove Pages From Google in 12 Hours

At Orchid Box we have gained a lot of experience in understanding the methods used by Google, especially how it caches and indexes websites. Sometimes clients’ website have urls they don\'t want to be exposed, searchable or even visible to the...

Google Expands Sitemaps on Google Webmaster Tools

Last week Google announced the launch of their new sitemaps features within Google Webmaster Tools. Let's take a look at the new features: First and foremost, the visual changes to the area are clear. Data such as indexation and submitted URLs is...