Case Study
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Landing Page Conversion Optimization
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Project summary
Tide is a challenger bank, allowing small business owners to set up an account, complete with a UK sort code and Mastercard in less than 5 minutes. Tide app works like Monzo, where transactions will be automatically sorted and grouped to allow “automated bookkeeping”. We have built their first websites together with hundreds of landing pages for different audiences as well as partners.
The Strategy
Build a wordpress site for the business and help implementing an intelligent multi platform tracking solution to attributes mobile installs to various channels. Mobile install attribution is a well known industry problems especially on iOS.
The Aim
Supply the Marketing team with:
- – A website for the business
- – Granular demographic data on mobile installs.
- – Clear Channel attribution model
- – Insights on which campaign worked better
- – Automated TXT messages to customers
Results
Tide business launched with great success. Website saw constant updates and reskin to match the company rebranding. CPA came down from £98 to £12.06 for some search campaigns.
%
Landing Pages Developed
%
Conversion Rate
TXT messages sent
Website reskin
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“Frank and the team have been helping us since the very beginning of Tide (or for about a year or so) and have done two website implementations using both Kickoff Labs and WordPress.
I find Orchid Box very helpful and flexible, and quickly understand requirements in terms of build, marketing and analytics.”
Tiana PortugalLet's Work Together!
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