Website Migration SEO Checklist

Website Migration SEO Checklist

It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in Webmaster Tools Help to...
New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

New Apple iOS Ad Blocker Will Drive SEO and PPC Cost Up

There has been a lot of buzz around ad blockers after the launch of iOS 9, Apple’s latest operating system, as content blocking software topped Apple App charts worldwide. In the UK, two content blockers have hit the top 20 paid apps, with Purify at number 11 and...
Keyword Research Across International Borders

Keyword Research Across International Borders

The most important thing to bear in mind when conducting local keyword research is that one should never translate keywords, but ideas. It is best to do keyword research for local markets and then use the keywords in the translated content. Translators aren’t...
SEO News From Orchid Box Italian Office

SEO News From Orchid Box Italian Office

Last Monday I spent a day in Orchid Box Italian office talking to my fellow continental SEOs Danilo and Gennaro. Business is going well over in Italy despite the crippling recession and high tax rates. Indeed Italian taxation is now the 3rd heaviest in the world after...