{"id":1000,"date":"2018-09-21T17:19:45","date_gmt":"2018-09-21T16:19:45","guid":{"rendered":"https:\/\/www.orchidbox.com\/?p=1000"},"modified":"2025-12-12T14:20:00","modified_gmt":"2025-12-12T14:20:00","slug":"adwords-and-its-advertising-policies","status":"publish","type":"post","link":"https:\/\/www.orchidbox.com\/insights\/adwords-and-its-advertising-policies\/","title":{"rendered":"AdWords and its Advertising Policies"},"content":{"rendered":"<p>Some of our PPC clients have asked us which products are forbidden on Google Adwords. We have put together a list of must not advertise on Google and we suspect the list is pretty much the same for yahoo and Bing.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u2022\u00a0 Drugs &amp; Drug Paraphernalia<br \/>\n<\/strong>No selling weed, crack, meth, magic mushrooms, LSD, or any other mind-bending substances via PPC. You also can\u2019t sell bongs, glass pipes, and other getting high accessories\u2026 except for black lights, those are still ok.<br \/>\n<strong>\u2022\u00a0 Fake Documents<br \/>\n<\/strong>No fake driver\u2019s licenses, social security cards, diplomas, immigration papers, etc.<br \/>\n<strong>\u2022\u00a0 Steroids<br \/>\n\u2022\u00a0 Hate Groups<br \/>\n<\/strong>No hate groups, anti certain ethnic or religious groups, or groups that encourage violence against certain peoples<br \/>\n<strong>\u2022\u00a0 Counterfeit Designer Goods<br \/>\n<\/strong>No fake purses, jeans, leather goods, shirts, shoes, etc.<br \/>\n<strong>\u2022\u00a0 Prostitution<br \/>\n<\/strong>You really shouldn\u2019t bother trying with this one, that\u2019s what Craigslist is for\u2026 and it\u2019s free!<br \/>\n<strong>\u2022\u00a0 Gambling<br \/>\n<\/strong>No promotion of casinos or online gambling is permitted. You also can\u2019t promote sports books, lotteries, bingo, poker, gambling software, gambling tutorials, gambling eBooks, gambling affiliate sites, and even play for fun gambling sites.<br \/>\n<strong>\u2022\u00a0 Porn (sometimes)<br \/>\n<\/strong>This one is tricky; you can promote porn with Adwords. However there are a lot of off limits areas and you have to be very careful with your keyword strategy. You must stick with very specific queries that would only bring up adult results, and I would recommend phrase and exact matches here.<br \/>\nSo what porn topics are banned? Anything to do with kids, teen pornography (even if the models are 18+ and the site is legal), anything denoting youth (school girl, etc), and non-consensual material or implied non-consensual material. I\u2019m going to guess there\u2019s more that\u2019s banned that Google would prefer to not spell out.<br \/>\n<strong>\u2022\u00a0 Certain Weapons<br \/>\n<\/strong>Guns, bullets, parts of guns, switchblades, butterfly knives, and brass knuckles are a no-go. You can however promote more utilitarian knives like hunting knives and pocket knives.<br \/>\n<strong>\u2022\u00a0 Tobacco<br \/>\n<\/strong>Cigarettes, pipe tobacco, chewing tobacco, snus, cigars, and anything else full of nicotine that will make you smell bad and slowly kill you is prohibited.<br \/>\n<strong>\u2022\u00a0 Alcohol (except wine and champagne)<br \/>\n<\/strong>No beer, no hard alcohol, but wine and champagne is cool (weird I know).<br \/>\n<strong>\u2022\u00a0 Fireworks<br \/>\n<\/strong>If it is supposed to explode on purpose you can\u2019t promote it. In all fairness you can\u2019t really ship fireworks anyways; the post office gets a little skittish about explosive packages<br \/>\n<strong>\u2022\u00a0 Academic Cheating Services<br \/>\n<\/strong>This includes test taking services, paper writing services, and anything else that is academically dishonest<br \/>\n<strong>\u2022\u00a0 Drug Test Cheating Services<br \/>\n<\/strong>You can\u2019t sell \u201ccleansing\u201d teas or your little brother\u2019s clean urine with Adwords, sorry.<br \/>\n<strong>\u2022\u00a0 Illegal Traffic Devices<br \/>\n<\/strong>Radar jammers, plate blockers and traffic signal changers are all prohibited. Radar detectors seem to be ok however.<br \/>\n<strong>\u2022\u00a0 Miracle Cures<br \/>\n<\/strong>This doesn\u2019t cover miracle weight loss pills so much as a magic pill that may virtually cure AIDS and Cancer. While we\u2019re talking drugs and pills, prescription drugs are allowed -if- you are an Adwords approved pharmacy.<br \/>\n<strong>\u2022\u00a0 Scams, Phishing, Data entry affiliate sites, e-Gold, Dialers<br \/>\n<\/strong>If it\u2019s a known scam do yourself a favor and don\u2019t waste your time.<br \/>\n<strong>\u2022\u00a0 Bulk Marketing (E-mail Spam) Products<br \/>\n<\/strong>If you have a great e-mail list of thousands of e-mails you scraped from sites around the web you can\u2019t promote with Adwords.<br \/>\n<strong>\u2022\u00a0 Hacking &amp; Cracking<br \/>\n<\/strong>You can\u2019t promote sites that teach you to illegally access software, servers, websites, cell phones, unlock copyright protection, descramble cable, and anything else illegal and hacker-y. You can promote hacker skills if they are for white hat defense purposes.<br \/>\n<strong>\u2022\u00a0 Automated Ad Clicking<br \/>\n<\/strong>Adwords rule number 1, don\u2019t mess with Google\u2019s wallet! Automated ad clicking is a good way to get your Adwords and Adsense accounts shut down in a hurry%u2026 oh and they have a word for this \u2013 fraud<br \/>\n<strong>\u2022\u00a0 Made For Adsense (MFA) Sites<br \/>\n<\/strong>Honestly I\u2019m not sure how enforceable this one is, but it\u2019s on the books for good measure.<br \/>\n<strong>\u2022\u00a0 Copyrighted Material You Don\u2019t Own<br \/>\n<\/strong>Adwords is not the place to try and sell your pirated DVD collections<br \/>\n<strong>\u2022\u00a0 Webmaster Guidelines Violations<br \/>\n<\/strong>Don\u2019t openly promote with a Google service services to screw with Google, not smart my friend.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Some of our PPC clients have asked us which products are forbidden on Google Adwords. We have put together a list of must not advertise on Google and we suspect the list is pretty much the same for yahoo and Bing. &nbsp; \u2022\u00a0 Drugs &amp; Drug Paraphernalia No selling weed, crack, meth, magic mushrooms, LSD, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14803,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AdWords and its Advertising Policies - Orchid Box Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orchidbox.com\/insights\/adwords-and-its-advertising-policies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AdWords and its Advertising Policies - Orchid Box Insights\" \/>\n<meta property=\"og:description\" content=\"Some of our PPC clients have asked us which products are forbidden on Google Adwords. 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