Budgeting within\u00a0\u00a0can be a nightmare. Thousands of keywords, adgroups, campaigns and stacks more data to collate, analyse and act upon – you can’t leave it a minute without worrying you’re overspending.<\/p>\n
But fear not, budgeting can also be played to your (significant) advantage! We’ve recently come across a trick that we’re working on testing further but seems to work with\u00a0,\u00a0in terms of getting increasingly cheaper and numerous clicks.<\/p>\n
Got a campaign that is\u00a0\u00a0to your site and a\u00a0? We had one for one of our clients that was doing exactly that, and we found a great way to improve it’s performance. All you need do is\u00a0\u00a0a small amount, and leave it for a couple of days to gain a bit of traffic – and then\u00a0it again to the original rate. Look what happened for us:<\/p>\n
Having upped the\u00a0rate we saw a sharp increase in traffic, and then after a few days we dropped the cost again only to see traffic continue at its old rate but with a cheaper\u00a0! We’re currently testing this trick across a number of sites, and almost like revving up an engine it seems to work well!<\/p>\n
In conjunction with our fantastic new\u00a0\u00a0tricks like this can work like a dream!<\/p>\n
Anyone got any more great PPC tips and tricks to share? They don’t have to all be secret you know…<\/p>\n","protected":false},"excerpt":{"rendered":"
Budgeting within\u00a0\u00a0can be a nightmare. Thousands of keywords, adgroups, campaigns and stacks more data to collate, analyse and act upon – you can’t leave it a minute without worrying you’re overspending. But fear not, budgeting can also be played to your (significant) advantage! We’ve recently come across a trick that we’re working on testing further […]<\/p>\n","protected":false},"author":1,"featured_media":14805,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-1029","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"\n