Google loves content – specifically content that\u2019s fresh, interesting and unique. Getting Google to love\u00a0content, however, can sometimes be tough.<\/p>\n
So to help you to get Google to show you some love, we here at Orchid Box have created 12 hot tips of the best writing practices for creating sharable articles, that search engines will love and people will want to read and share.<\/p>\n
It is worth being aware that these things will be in flux and \u2013 for example \u2013 it is believed that in the not too distant future Google will place more and more importance on articles over 1000 words and content will need to show more thorough referencing to legitimate sources.<\/p>\n
The article needs to bea\u00a0\u00a0of\u00a0\u00a0words. Google loves longer articles because they have more content to crawl and index.<\/p>\n
Make sure you\u00a0. Writing content with just search engines in mind isn\u2019t going to engage your audience and it won\u2019t get your article the exposure and readership you want.<\/p>\n
Make sure you have a\u00a0\u00a0\u2013 e.g. \u2018Top 10 London churches for a fairy-tale wedding\u2019 is great, \u2018Churches for the best wedding\u2019 not so much!<\/p>\n
Make sure your opening paragraph is compelling enough. People take less than a second to decide if your article is worth reading<\/p>\n
so<\/p>\n
The article should be broken up into\u00a0, using\u00a0\u00a0or\u00a0\u00a0where appropriate, making it easier to digest for the reader.<\/p>\n
The article\u00a0\u00a0include\u00a0\u00a0sacrifice links (These will be links to other non-competitive sites \u2013 such as Wikipedia or News sites \u2013 which will serve to make the main link you insert look less advertorial in nature) See the Outreachr guide on\u00a0\u00a0for more information. We are adding sacrifice links to make sure that our client link isn\u2019t the only one in the article.<\/p>\n
The article\u00a0\u00a0include at least 1 – 2 pictures; more may be added if appropriate. You\u00a0\u00a0ensure that you are allowed to use the pictures in your articles.\u00a0 One way to find free to use images is by using Google image search, entering your search term, clicking search tools, usage rights and then selecting \u2018\u00a0from the dropdown list. You can also use\u00a0\u00a0and Creative Commons.<\/p>\n
Always\u00a0\u00a0that the article is expected to be hosted on, before writing! This ensures you write content that\u2019s relevant and useful to the sites audience.<\/p>\n
Always\u00a0. If the site is an American audience ensure that you write in American English instead of British English. Google analyses this in its complex algorithm so make sure you get it right.<\/p>\n
It is better to add the\u00a0. This gives Google a strong signal that the client website is strongly correlated with the subject of the article.<\/p>\n
Including uncommon words is better! The latest Google penguin algorithm update favours pages with more sophisticated content. Therefore it is advised, if appropriate, to make use of uncommon words in your articles. Uncommon words are words that are less commonly used than the top 3,000 in the English dictionary. For example instead of saying \u201c\u201d you could use \u201c\u201d
\nHere is the list of the top 3000 words:
\n(\u00a0<<< this is a great example of sacrifice link!)\n\n\n\nAfter Google Penguin 2.1 update, there are rumours that Google rewards articles with more syllables per words and words per sentence with higher rankings. With this is in mind it is best practice to write as expertly as possible.\n\nCheck out this\u00a0\u00a0(yes another sacrifice link right there!) for more information on how Google Penguin 2.1 is using readability tests in its algorithm.\n\n\n\nThis\u00a0\u00a0by\u00a0\u00a0is a great example of content written for human consumption. Written naturally, broken up often for easy digestion and a few pictures to top things off!\n\n\n\nCheck out this\u00a0\u00a0it\u2019s a perfect example of someone who has written just for the search engines. It\u2019s not hard to see why it\u2019s so bad, for any human reader it\u2019s an awful read and was made with the purpose of trying to rank well for the phrase \u201csmall business CRM\u201d.\n\n\n<\/p>\n","protected":false},"excerpt":{"rendered":"
Google loves content – specifically content that\u2019s fresh, interesting and unique. Getting Google to love\u00a0content, however, can sometimes be tough. So to help you to get Google to show you some love, we here at Orchid Box have created 12 hot tips of the best writing practices for creating sharable articles, that search engines will […]<\/p>\n","protected":false},"author":1,"featured_media":1342,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-1337","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content"],"yoast_head":"\n