Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform\u2019s first performance-driven ad unit.<\/p>\n
Reddit announcement on Cost-Per-Click :<\/strong><\/p>\n \u201cWhile cost-per-click advertising isn\u2019t innovative, in itself, the launch marks a big moment for the Reddit Ads business. This is a point of inflection that helps get us to parity in the market and will change the way advertisers think about our capabilities\u201d<\/em> Reddit has been beta testing CPC for the past few months having partnered with just over 50 advertisers such as; Wayfair, Hired and Kabam. Most advertisers saw an improvement in return of advertising spend with some achieving up to 50%. That is just the start as Reddit is clearly aiming to lure in more brands with their new Ad product. Reddit now offers 4 different campaign objectives \u2013 reach, video view, traffic, and conversions \u2013 associated with CPM, CPV, and CPC bids. They say enhancements to ad targeting, reporting and campaign management tools are coming soon.<\/p>\n Hired growth marketing manager Chase Gladden said, \u201cAs a direct-response marketer, this new bid option provided the opportunity to mitigate the risk of buying on solely viewable metrics to one better tied to an offsite conversion. This led to a decrease of over 50 percent in CPC and an overall improvement in the quality of traffic down-funnel.\u201d<\/em><\/p>\n How to create Reddit cost-per-click Ad:<\/strong>\u00a0<\/strong><\/p>\n Step One:<\/p>\n Firstly, you will need to join Reddit, by creating an account.<\/p>\n Step two:<\/p>\n Create your Reddit username.<\/p>\n Step three:<\/p>\n You are free to post, but this will not grant you permission to create a cost-per-click ad.<\/p>\n Step four:<\/p>\n Proceed to: https:\/\/www.redditforbusiness.com\/<\/p>\n Step five:<\/p>\n This is the start of your Reddit cost-per-click ad experience.<\/p>\n Step six:<\/p>\n Create your business advertising page for your Reddit cost-per-click ads<\/p>\n","protected":false},"excerpt":{"rendered":" Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform\u2019s first performance-driven ad unit. Reddit announcement on Cost-Per-Click : \u201cWhile cost-per-click advertising isn\u2019t innovative, in itself, the launch marks a big moment for the Reddit Ads business. This is a point of inflection that […]<\/p>\n","protected":false},"author":1,"featured_media":14804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,3],"tags":[11,12,13,14,15],"class_list":["post-13942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","category-ppc","tag-cost-per-click","tag-cpc","tag-pay-per-click","tag-ppc","tag-reddit"],"yoast_head":"\n
\n-Reddit VP of brand partnerships Zubair Jandali<\/p>\n