{"id":866,"date":"2018-09-21T12:26:04","date_gmt":"2018-09-21T11:26:04","guid":{"rendered":"https:\/\/www.orchidbox.com\/?p=866"},"modified":"2025-12-12T14:20:09","modified_gmt":"2025-12-12T14:20:09","slug":"google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site","status":"publish","type":"post","link":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/","title":{"rendered":"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":14806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3,4],"tags":[],"class_list":["post-866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site - Orchid Box Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site - Orchid Box Insights\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\" \/>\n<meta property=\"og:site_name\" content=\"Orchid Box Insights\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-21T11:26:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-12T14:20:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1792\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"frank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"frank\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\"},\"author\":{\"name\":\"frank\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#\/schema\/person\/d0e37cec33581140df37c170d90868db\"},\"headline\":\"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site\",\"datePublished\":\"2018-09-21T11:26:04+00:00\",\"dateModified\":\"2025-12-12T14:20:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\"},\"wordCount\":13,\"publisher\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp\",\"articleSection\":[\"PPC\",\"SEO\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\",\"url\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\",\"name\":\"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site - Orchid Box Insights\",\"isPartOf\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp\",\"datePublished\":\"2018-09-21T11:26:04+00:00\",\"dateModified\":\"2025-12-12T14:20:09+00:00\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage\",\"url\":\"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp\",\"contentUrl\":\"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp\",\"width\":1792,\"height\":1024},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#website\",\"url\":\"https:\/\/www.orchidbox.com\/insights\/\",\"name\":\"Orchid Box Insights\",\"description\":\"Whether you&#039;re navigating the intricacies of SEO, exploring the nuances of pay-per-click advertising, or crafting compelling marketing campaigns, our posts are designed to provide you with the knowledge and tools necessary for success. At Orchid Box, we pride ourselves on delivering industry-leading advice that enhances website visibility, engages audiences, and maximizes return on investment. Stay ahead of the curve with our in-depth articles on SEO, PPC, and digital marketing.\",\"publisher\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.orchidbox.com\/insights\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#organization\",\"name\":\"Orchid Box\",\"url\":\"https:\/\/www.orchidbox.com\/insights\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/wwww.orchidbox.com\/insights\/wp-content\/uploads\/2024\/06\/symbol.png\",\"contentUrl\":\"https:\/\/wwww.orchidbox.com\/insights\/wp-content\/uploads\/2024\/06\/symbol.png\",\"width\":401,\"height\":400,\"caption\":\"Orchid Box\"},\"image\":{\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#\/schema\/person\/d0e37cec33581140df37c170d90868db\",\"name\":\"frank\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.orchidbox.com\/insights\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/45b74e4b9bbcfe0dcf2d7dca07222cc3eccf37085a34710d2ec2ea42d00b3c25?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/45b74e4b9bbcfe0dcf2d7dca07222cc3eccf37085a34710d2ec2ea42d00b3c25?s=96&d=mm&r=g\",\"caption\":\"frank\"},\"sameAs\":[\"https:\/\/orchidbox.com\/insights\/\"],\"url\":\"https:\/\/www.orchidbox.com\/insights\/author\/frank\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site - Orchid Box Insights","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/","og_locale":"en_US","og_type":"article","og_title":"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site - Orchid Box Insights","og_url":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/","og_site_name":"Orchid Box Insights","article_published_time":"2018-09-21T11:26:04+00:00","article_modified_time":"2025-12-12T14:20:09+00:00","og_image":[{"width":1792,"height":1024,"url":"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp","type":"image\/webp"}],"author":"frank","twitter_card":"summary_large_image","twitter_misc":{"Written by":"frank"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#article","isPartOf":{"@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/"},"author":{"name":"frank","@id":"https:\/\/www.orchidbox.com\/insights\/#\/schema\/person\/d0e37cec33581140df37c170d90868db"},"headline":"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site","datePublished":"2018-09-21T11:26:04+00:00","dateModified":"2025-12-12T14:20:09+00:00","mainEntityOfPage":{"@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/"},"wordCount":13,"publisher":{"@id":"https:\/\/www.orchidbox.com\/insights\/#organization"},"image":{"@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage"},"thumbnailUrl":"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp","articleSection":["PPC","SEO"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/","url":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/","name":"Google Analytics For Dummies: Track, Analyse And Optimise The Traffic To Your Site - Orchid Box Insights","isPartOf":{"@id":"https:\/\/www.orchidbox.com\/insights\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage"},"image":{"@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage"},"thumbnailUrl":"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp","datePublished":"2018-09-21T11:26:04+00:00","dateModified":"2025-12-12T14:20:09+00:00","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.orchidbox.com\/insights\/google-analytics-for-dummies-track-analyse-and-optimise-the-traffic-to-your-site\/#primaryimage","url":"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp","contentUrl":"https:\/\/www.orchidbox.com\/insights\/wp-content\/uploads\/2024\/03\/orchid_box_marketing_7-1.webp","width":1792,"height":1024},{"@type":"WebSite","@id":"https:\/\/www.orchidbox.com\/insights\/#website","url":"https:\/\/www.orchidbox.com\/insights\/","name":"Orchid Box Insights","description":"Whether you&#039;re navigating the intricacies of SEO, exploring the nuances of pay-per-click advertising, or crafting compelling marketing campaigns, our posts are designed to provide you with the knowledge and tools necessary for success. At Orchid Box, we pride ourselves on delivering industry-leading advice that enhances website visibility, engages audiences, and maximizes return on investment. Stay ahead of the curve with our in-depth articles on SEO, PPC, and digital marketing.","publisher":{"@id":"https:\/\/www.orchidbox.com\/insights\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.orchidbox.com\/insights\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.orchidbox.com\/insights\/#organization","name":"Orchid Box","url":"https:\/\/www.orchidbox.com\/insights\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.orchidbox.com\/insights\/#\/schema\/logo\/image\/","url":"https:\/\/wwww.orchidbox.com\/insights\/wp-content\/uploads\/2024\/06\/symbol.png","contentUrl":"https:\/\/wwww.orchidbox.com\/insights\/wp-content\/uploads\/2024\/06\/symbol.png","width":401,"height":400,"caption":"Orchid Box"},"image":{"@id":"https:\/\/www.orchidbox.com\/insights\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.orchidbox.com\/insights\/#\/schema\/person\/d0e37cec33581140df37c170d90868db","name":"frank","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.orchidbox.com\/insights\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/45b74e4b9bbcfe0dcf2d7dca07222cc3eccf37085a34710d2ec2ea42d00b3c25?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/45b74e4b9bbcfe0dcf2d7dca07222cc3eccf37085a34710d2ec2ea42d00b3c25?s=96&d=mm&r=g","caption":"frank"},"sameAs":["https:\/\/orchidbox.com\/insights\/"],"url":"https:\/\/www.orchidbox.com\/insights\/author\/frank\/"}]}},"_links":{"self":[{"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/posts\/866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/comments?post=866"}],"version-history":[{"count":1,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/posts\/866\/revisions"}],"predecessor-version":[{"id":14993,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/posts\/866\/revisions\/14993"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/media\/14806"}],"wp:attachment":[{"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/media?parent=866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/categories?post=866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.orchidbox.com\/insights\/wp-json\/wp\/v2\/tags?post=866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}