{"id":930,"date":"2018-09-21T15:38:35","date_gmt":"2018-09-21T14:38:35","guid":{"rendered":"https:\/\/www.orchidbox.com\/?p=930"},"modified":"2024-06-10T09:20:40","modified_gmt":"2024-06-10T09:20:40","slug":"seo-and-the-credit-crunch-dont-miss-the-best-opportunities-in-the-recession","status":"publish","type":"post","link":"https:\/\/www.orchidbox.com\/insights\/seo-and-the-credit-crunch-dont-miss-the-best-opportunities-in-the-recession\/","title":{"rendered":"SEO and the Credit Crunch – Don’t Miss the Best Opportunities in the Recession"},"content":{"rendered":"

When I first heard the term \u201ccredit crunch\u201d I assumed it was some new Kelloggs product I should have with my brekky. But as it became more and more real it was clear that it shouldn\u2019t really be enjoyed at all, let along in a bowl with milk.<\/p>\n

But have no fear ladies and gents, it\u2019s not all doom and gloom for the economy in this time of recession, indeed the SEO world has actually seen a great boost in business since the economic problems as companies increasingly look to their online presence as a good way to spread their name. The web is a huge marketing resource in 2009, and it marketing can be done at an adaptable and vitally, an economical, rate enabling a site\u2019s name to be spread around millions of users in just a few months. Here are just five short reasons why SEO is a must during the \u201ccredit crunch\u201d:<\/p>\n

1\/ AN ONLINE PRESENCE IS ESSENTIAL IN TODAY\u2019S COMMERCIAL WORLD<\/h2>\n

You could be a flower shop down a side street or a local plumber but without a website or online presence you are missing out on a massive boost to your revenue. A small website optimised for SEO long tail keywords or minor PPC campaign can bring potential customers to light and give them your contact details without you lifting so much of a lazy finger. Once the site is sorted and the details are online you can sit back and watch the\u00a0SEO\u00a0<\/a>take effect!<\/p>\n

2\/ SEO CAN BE DIY<\/h2>\n

If you have the time and the patience, the basics of SEO can be done yourself, at least on a small scale. Get your thinking cap on and a few simple Google searches (or of course the venerable\u00a0Orchid Box Blog<\/a>\u00a0you are reading now!) can give you some great tips for boosting your site\u2019s onsite SEO \u2013 that is to say the state of your\u00a0metadata<\/a>, site structure and various other minor aspects. Remember, if you build a good site structure starting with your\u00a0homepage<\/a>, your PageRank will boost itself. Even if you can\u2019t do it yourself and have to turn to SEO companies like ourselves, you\u2019ll probably be surprised at how cheap it is for what is usually an excellent return.<\/p>\n

3\/ PPC \u2013 CHEAP AND ADAPTABLE<\/h2>\n

Pay Per Click advertising (PPC) is a great way to get people clicking through to your site, and it doesn\u2019t have to cost a fortune. If you are an e-commerce shop PPC is a must \u2013 you can get a headstart on the competition and if you have some great deals, you can also get an excellent return on your investments. The beauty of the nature of paid advertising is that you can stop and start it to your own needs, adapt bids and geographical focus amongst many other things. Check out our\u00a0PPC services<\/a>\u00a0and see if you should be looking at dipping your toe in the water.<\/p>\n

4\/\u00a0 EXPLOIT THE NET AS A GLOBAL ENTITY! IT\u2019S NOT GOING TO GO EXTINCT LIKE TUNA!<\/h2>\n

The internet is a way to spread your business around the globe. Who\u2019s to say if your offers or services are very good that you shouldn\u2019t be getting business from across the pond or over in the outer reaches of Mongolia? If it\u2019s profitable then it\u2019s worth looking at.<\/p>\n

5\/ TARGET YOUR AUDIENCE AND HAND PICK YOUR CUSTOMERS<\/h2>\n

Final point, and another important one. By carefully researching what keywords you should be targeting you can work out what search terms best meet your optimum customers and therefore optimise your returns on any investments. PPC is all about targeting, but SEO can be too \u2013 link building in the right areas and choosing long tail keywords that meet the wants and needs of your potential customers can be invaluable in boosting your business. Explore the options, change things about and find your optimum.<\/p>\n

So utilise the SEO world to bring the best out of your business, big or small, and you can beat the credit crunch. Get in touch with\u00a0or have a read of our blogs and take advantage. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"

When I first heard the term \u201ccredit crunch\u201d I assumed it was some new Kelloggs product I should have with my brekky. But as it became more and more real it was clear that it shouldn\u2019t really be enjoyed at all, let along in a bowl with milk. But have no fear ladies and gents, […]<\/p>\n","protected":false},"author":1,"featured_media":933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"yoast_head":"\nSEO and the Credit Crunch - Don't Miss the Best Opportunities in the Recession - Orchid Box Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orchidbox.com\/insights\/seo-and-the-credit-crunch-dont-miss-the-best-opportunities-in-the-recession\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEO and the Credit Crunch - Don't Miss the Best Opportunities in the Recession - Orchid Box Insights\" \/>\n<meta property=\"og:description\" content=\"When I first heard the term \u201ccredit crunch\u201d I assumed it was some new Kelloggs product I should have with my brekky. 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