{"id":944,"date":"2018-09-21T16:03:48","date_gmt":"2018-09-21T15:03:48","guid":{"rendered":"https:\/\/www.orchidbox.com\/?p=944"},"modified":"2025-12-12T14:19:55","modified_gmt":"2025-12-12T14:19:55","slug":"new-google-feature-multidimensional-bid-management-through-the-conversion-optimizer","status":"publish","type":"post","link":"https:\/\/www.orchidbox.com\/insights\/new-google-feature-multidimensional-bid-management-through-the-conversion-optimizer\/","title":{"rendered":"New Google Feature: Multidimensional Bid Management Through the Conversion Optimizer"},"content":{"rendered":"

Any PPC regular who uses the\u00a0Google Bid Optimizer\u00a0<\/strong>alongside Adwords will have experienced the endless battles that ensue between what Google wants you to do (spend more money funnily enough) and the results you want from your campaign.<\/p>\n

But now Google has brought about a\u00a0Multi-dimensional Bid Management<\/strong>\u00a0add-on which, according to them, will\u2026<\/p>\n

\u201cIncrease your AdWords conversions and decrease cost per acquisition. On average, campaigns adopting the\u00a0Conversion Optimizer<\/strong>\u00a0achieve a 21% increase in conversions while decreasing their CPA by 14%\u201d<\/p>\n

The\u00a0Conversion Optimizer<\/strong>\u00a0is available for e-commerce Adwords campaigns, more specifically any campaigns that have converted one acquisition in the last thirty days. It allows you to bid with a maximum CPA (cost per acquistion) rather than CPC (cost per click), thus optimizing your conversions. The promotional video for the\u00a0conversion optimizer<\/strong><\/a>\u00a0sounds very convincing, but will it really make a difference?<\/p>\n

Well hopefully, this tool will take up less of the PPC user\u2019s time. With the\u00a0multi-dimensional bid management<\/strong>\u00a0won\u2019t be dominated by one adgroup, so the spread of your commerce will be better if the tool does its job. It apparently understands the differences in geography and other such dimensions, so the focus of your business does not end up going down one channel that might actually cause you problems in the real world.<\/p>\n

It certainly sounds good on paper, albeit less so on Youtube (let\u2019s face it, Google could have spent more than an 8 year old\u2019s pocket money on the promo couldn\u2019t they?) \u2013 but with no added charges so in theory no risk, the\u00a0Google Conversion Optimizer<\/strong>\u00a0has got to be worth a try! Already tried it? Let us know what you think!<\/p>\n","protected":false},"excerpt":{"rendered":"

Any PPC regular who uses the\u00a0Google Bid Optimizer\u00a0alongside Adwords will have experienced the endless battles that ensue between what Google wants you to do (spend more money funnily enough) and the results you want from your campaign. But now Google has brought about a\u00a0Multi-dimensional Bid Management\u00a0add-on which, according to them, will\u2026 \u201cIncrease your AdWords conversions […]<\/p>\n","protected":false},"author":1,"featured_media":14813,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc"],"yoast_head":"\nNew Google Feature: Multidimensional Bid Management Through the Conversion Optimizer - Orchid Box Insights<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.orchidbox.com\/insights\/new-google-feature-multidimensional-bid-management-through-the-conversion-optimizer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Google Feature: Multidimensional Bid Management Through the Conversion Optimizer - Orchid Box Insights\" \/>\n<meta property=\"og:description\" content=\"Any PPC regular who uses the\u00a0Google Bid Optimizer\u00a0alongside Adwords will have experienced the endless battles that ensue between what Google wants you to do (spend more money funnily enough) and the results you want from your campaign. 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