Reddit cost-per-click ads.
Reddit officially announced on the 30th of January 2019 that it is introducing CPC (cost-per-click) advertising, this will be the platform’s first performance-driven ad unit.
Reddit announcement on Cost-Per-Click :
“While cost-per-click advertising isn’t innovative, in itself, the launch marks a big moment for the Reddit Ads business. This is a point of inflection that helps get us to parity in the market and will change the way advertisers think about our capabilities”
-Reddit VP of brand partnerships Zubair Jandali
Reddit has been beta testing CPC for the past few months having partnered with just over 50 advertisers such as; Wayfair, Hired and Kabam. Most advertisers saw an improvement in return of advertising spend with some achieving up to 50%. That is just the start as Reddit is clearly aiming to lure in more brands with their new Ad product. Reddit now offers 4 different campaign objectives – reach, video view, traffic, and conversions – associated with CPM, CPV, and CPC bids. They say enhancements to ad targeting, reporting and campaign management tools are coming soon.
Hired growth marketing manager Chase Gladden said, “As a direct-response marketer, this new bid option provided the opportunity to mitigate the risk of buying on solely viewable metrics to one better tied to an offsite conversion. This led to a decrease of over 50 percent in CPC and an overall improvement in the quality of traffic down-funnel.”
How to create Reddit cost-per-click Ad:
Firstly, you will need to join Reddit, by creating an account.
Create your Reddit username.
You are free to post, but this will not grant you permission to create a cost-per-click ad.
Proceed to: https://www.redditinc.com/advertising
This is the start of your Reddit cost-per-click ad experience.
Create your business advertising page for your Reddit cost-per-click ads
Unlocking SEO Secrets: Leveraging the Yandex Hack for Improved Google Search Rankings The Yandex Hack refers to the incident on January 25, 2023, when the source code of Russia's search engine, Yandex, was leaked online. As Yandex and Google...read more
1. NAME YOUR IMAGES DESCRIPTIVELY AND USE PLAIN LANGUAGE Related to SEO, it is essential to use relevant keywords to help your webpage rank on search engines. Before you upload an image, you need to name it using a description you want that image...read more
It is always very exciting launching a new UX/UI for your site. Unfortunately many companies don’t budget for a necessary SEO migration. Because of widespread confusion around site migrations, Google recently updated its site move guidelines in...read more