Struggling to show up when buyers ask ChatGPT, Google AI Overviews or Perplexity for a recommendation? AI search now sits between your prospects and your website, and it only cites brands it can clearly identify and trust. Orchid Box combines 18+ years of B2B SEO with purpose-built AI search optimisation, so your company is named, cited and recommended in the answers that shape shortlists, and every gain is measured with our own LLM Scout platform.
Get your free AI search auditNot sure where you stand in AI search? We start by running hundreds of buyer-intent prompts through ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini and Copilot with LLM Scout, then map which brands are mentioned, which sources are cited and where your company is missing.
The audit also covers a 65-point technical check for AI readiness: crawler access for GPTBot, ClaudeBot and PerplexityBot, structured data, content freshness, page speed and entity consistency across the web. You get a prioritised plan, not a list of problems.
AI engines recommend entities, not pages. If your company name, products, people and locations are inconsistent across your site, LinkedIn, Crunchbase, directories and press, models hedge and cite a competitor instead.
We standardise naming and identifiers, build out Organization, Service, Person and FAQ schema, and reinforce the category associations you want to own, so every AI engine can confidently answer the question "who does this?" with your name.
AI search extracts facts, so content has to be written for extraction as well as persuasion. We restructure key pages around direct answers, question-led headings, comparison tables, definitions and FAQs, and we add the proof points models look for: numbers, dates, named clients and clear authorship.
New content is planned from the prompts buyers actually use, not just keyword volume, so each page earns a place in generative answers as well as classic rankings.
Large language models lean heavily on sources outside your website: industry lists, review platforms, trade media, podcasts and expert round-ups. Earning AI search citations means being present, and described accurately, in the places models trust.
We run a digital PR and placement programme focused on co-mentions in authoritative contexts, consistent descriptions across profiles and listings, and link and reference quality, raising entity salience beyond branded searches.
Google's AI Overviews and AI Mode now answer a growing share of B2B queries before a single blue link is clicked. Appearing inside those answers protects the organic traffic you already have and captures demand that no longer reaches the classic results.
We optimise for the passages Google pulls into Overviews, align content with query fan-out patterns, and keep technical SEO, Search Console and AI visibility reporting in one place so you can see both sides of the picture.
Each AI engine has its own retrieval sources and citation habits. ChatGPT with search leans on Bing's index and live web results, Perplexity cites aggressively and favours fresh sources, Gemini draws on Google's index and Copilot on Bing.
We tailor the plan per engine, prioritising the platforms your buyers use, and verify results across all of them with LLM Scout rather than relying on anecdotal checks.
AI search visibility only matters if you can measure it. LLM Scout, our proprietary platform, runs your prompt set on a schedule and reports mention frequency, answer share, citation sources, sentiment and competitor presence across engines.
Alongside that we report referral traffic from AI engines in GA4 and the pipeline it produces, so AI search optimisation is judged on leads and revenue, the same as every other Orchid Box service.
AI search optimisation does not replace SEO. It builds on it. Strong technical foundations, authoritative content and clean entity data lift Google rankings and AI citations at the same time, and paid search fills the gaps while organic and AI visibility grow.
If you already work with us on B2B SEO or AIO, AI search optimisation slots into the same roadmap and reporting, with no duplicated effort.
We are a Google Partner agency with over 18 years’ experience in B2B search, and one of the first UK agencies to build its own AI visibility platform. Our AI search optimisation work has taken clients such as The Gap Partnership from invisible to consistently cited across ChatGPT, Perplexity and Google AI Overviews. Let’s do the same for you.
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Want to know how often AI engines recommend you today? Request a free AI search visibility audit and we will show you.
