A Great PPC Trick – Using Budgeting to Your Benefit
Budgeting within PPC accounts can be a nightmare. Thousands of keywords, adgroups, campaigns and stacks more data to collate, analyse and act upon – you can’t leave it a minute without worrying you’re overspending.
But fear not, budgeting can also be played to your (significant) advantage! We’ve recently come across a trick that we’re working on testing further but seems to work with high-click, low CPCcampaigns in terms of getting increasingly cheaper and numerous clicks.
Got a campaign that is driving lots of traffic to your site and a reasonable CPC? We had one for one of our clients that was doing exactly that, and we found a great way to improve it’s performance. All you need do is up your CPC a small amount, and leave it for a couple of days to gain a bit of traffic – and then lower it again to the original rate. Look what happened for us:
Having upped the CPC rate we saw a sharp increase in traffic, and then after a few days we dropped the cost again only to see traffic continue at its old rate but with a cheaper CPC! We’re currently testing this trick across a number of sites, and almost like revving up an engine it seems to work well!
In conjunction with our fantastic new PPC keyword bid management tool tricks like this can work like a dream!
Anyone got any more great PPC tips and tricks to share? They don’t have to all be secret you know…
We are very excited by our latest SEO and PPC contract, a site we believe is going to revolutionise the way we all think about our cars. WhipCar is a brand new peer to peer car rental service that offers car owners and those in need of a car a...read more
Facebook advertising is a fast growing PPC market which increasing numbers of business are looking at taking advantage of. Though in comparison to Google Adwords the platform has its limitations and the advert options are somewhat limited, the...read more
Are things going as off-course for you as they are for Tiger Woods? Feel like you’ve been kicked into the rough, buried in the bunkers, and half-drowned in the water hazards? Tiger for one could certainly do with some help from Orchid Box to gain...read more